Corporate Video/Branded Content piece which kept me busy for much of the second half of 2012.
I directed this piece for Hybrid Marketing. Working closely with the agency, we developed a branded narrative designed to showcase the scale and excellence of Thomas Food International's operations, while positioning the people of the company as the key to their success.
In essence it shows 'how great meat gets to be great'.
We flew to the East Coast of the US for the shoot, but as Hurricane Sandy hit two days after we arrived, we were forced to move to the West Coast to complete the US component of the shoot.
Creatively the film was a wonderful challenge, as we had to present linear journey, told in reverse. Conceptualising, blocking and shooting with this limitation was immense fun!
We composed an original score for the film.
Please note, the film does contain a few scenes shot inside a meat processing plant, and as such, sensitive viewers are warned.