There is no show like The Voice and we are incredibly proud to have brought this ratings smash to Australia.
No one could have possibly predicted the impact it would have when it launched on Nine in 2012 – with a peak audience of 4 million…the largest reality format launch in Australian television history.
Series one captured the imagination of the whole country – and not just on the television screen. In Australia's genuine first, true multi-screen prime time social TV execution, millions tuned in to see Karise Eden crowned as the winner. Digitally, we had unparalleled story integration with the website and social media and 80% of our artists entered the local music charts culminating in an amazing 9 out of the top 10 during finale week. Fair to say, it has been an unprecedented multi media, multi screen and multi industry success story.
The Voice Australia is special because of its warmth. It has brought a fresh approach to the talent show format – and the audience has responded.