BioSource Vitamins

About the project

A vitamin range, BioSource, was to be launched from scratch with design of products, POS, artwork, ad campaign and strict pharmaceutical copy needing undertaking.
I selected the vitamin range (based on key data from the retailer) and managed the end to end process to launch into stores over a 3 month period.
Essentia Group was the agency briefed for the POS, TVC's and design of packaging.



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Spiro Lambropoulos


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