About the project

We were tasked to develop a campaign to launch a new stage of lower end apartments within the Australand's flagship development in Kangaroo Point without alienating potential purchasers in the future release of luxury heritage homes.

Our SMART idea was to create a central premise for Yungaba that highlights the aspirational and unrepeatable nature of the development so collectively each precinct can share in the story. Our aim was to capture the romance of a bygone era and invite people to be swept up in the story.

The campaign generated significant pre-release interest and continues to attract new buyers.



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