Our challenge was to create a new identity for a collection of exclusive river villas which form part of the wider Hamilton Reach community without taking away from the core brand. This included a naming strategy as well as creative and branding strategies.
Our SMART idea was to create a new brand tone for The Keelson that is elevated above the overall development to reflect the premium nature of the offering whilst utilising various elements of the original design.
The Keelson River Villas have been extremely well received by the market. Released on the 1st of May 2013, 10 out of 12 were sold within the 3 week pre-release period with an additional sale early July 2013.