Abuzz with exciting restaurants, trendy bars and endless entertainment options, Broadbeach on the Gold Coast is thriving. It’s internationally renowned for its vibrant social scene and pristine white beaches, offering an unrivalled cosmopolitan beachside lifestyle.
We were commissioned to develop a name, strategy and full creative suite for a rare and exciting release of new apartments in the beloved area.
The name The Beach Apartments Broadbeach was chosen to pay homage to its location on the site of The Beach Hotel as well as highlight the lifestyle benefits living in Broadbeach affords.
Inspired by the Gold Coast’s beautiful dusk beach nights, the creative direction harnessed an alluring colour palette complemented by an emotive narrative. The aim was to capture the incredible lifestyle on offer as well as a sense of nostalgia and memories of family beach holidays past.