SMART was commissioned by the Department of Transport and Main Roads, Queensland Government to develop and launch a new brand identity for Gold Coast Waterways Authority.
The Gold Coast Waterways Authority (GCWA) is a dedicated government body established to strategically plan for, facilitate and manage the development and use of the waterways so they remain clean, safe and accessible now and into the future. The GCWA manages the waterways south of the Logan River to the New South Wales border.
SMART developed a logo that utilised dynamic and stylised icons with a complimentary vibrant colour palette to capture the essence of the Gold Coast waterways. In addition, SMART developed a branding guidelines document with a series of creative executions.