Cobs Popcorn So Happy You Could Burst Campaign
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About the project

Popcorn is delicious, comes in all different flavours and makes a great snack. But there’s something about Cobs Popcorn that is even more special than its taste.

Pure and simple, it makes people happy.

SMART developed a creative platform that was all about celebrating the different things that give us that bursting-at-the-seams-crazy-happy feeling.

The So Happy You Could Burst campaign was executed across print, TV, online and social.

We used key moments of bursting happiness to create fun, disruptive 15 second ads. A daughter riding a bike for the first time, a first kiss shared at the movies, and a proud grandmother finding out she has a granddaughter.

On social media, the Cobs Popcorn Facebook page highlighted more of these moments and encouraged members of the Cobs community to join in the conversation and think about what makes them so happy they could burst.

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