Pure and simple, popcorn makes people happy.
The little kernels represent that euphoric moment when pure happiness takes over. It happens in an instant and you can’t stop smiling.
We wanted to develop a creative platform that celebrated all of those things that make us happy, and to show that when a little popcorn kernel gets all worked up, they too burst with joy.
The series of 15 second ads captured those moments of sheer, overwhelming happiness.
A first kiss. Riding a bike for the first time. The news that you’re now a grandmother.
The moments that make you so happy you could burst.