To create an engaging, family orientated activation for the annual Adelaide, Sydney and Melbourne Christmas Carol events whilst leveraging their ATL campaign message.
PLAY created a number of areas to showcase Woolworths product as well as bring to life other activities to attract crowds.?A chefs sampling station allowed people to trial the top range, there was a kids craft station, photo opportunities, a shop-able wall and video booth allowing people to share with Jamie Oliver what they are famous for at Christmas. All content creation was shared on large screens at the events and social channels.
22,000 food samples distributed.
1,841 children craft activities.
20,000 social media views.