Volkswagen Driving Experience

About the project

The Idea.

The ultimate drive experience, showcasing the innovation of Volkswagen vehicles to consumers in five locations across Australia, with engaging sessions to learn new skills.

The Experience.

Sold-out events across the country gave consumers the opportunity to learn new skills from world class drivers, share their experience and go home with professional driver feedback, personalised certificates and their own personal footage of hitting the track.

The Results.
97% happy participants.
77% said they would be ‘very likely’ to consider a Volkswagen as their next vehicle.
96,230 website page views.
828 bookings.

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PLAY Events


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