Sennheiser Orpheus Press Launch

About the project

The Idea.

To launch their $75,000 ‘Orpheus’ headphones in Australia, Sennheiser Australia needed to create an intimate and exclusive environment that allowed media and influencers to try the product and tune into their favourite songs as they’ve never heard them before.

The Experience.

To align Sennheiser with the fashion and art space as per their brand direction we took over an art gallery and transformed three rooms to create a journey through the brand, its history and its thinking, culminating in a demonstration of the Orpheus.

The Results.
2,000 Facebook competition entries.
1,500 Facebook likes.

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