mLab 2016

About the project

The Idea.

Inspiring audiences with fresh insights and valuable knowledge on new media technology. Create a dynamic & interactive experience that leaves guests hungry for more & kickstarts new business conversations.

The Experience.

An exclusive all access experience at the University of Technology Sydney, harnessing the future of technology and innovation to facilitate conversation, strengthen relationships and showcase the emerging media landscape. 2016 introduced leading technology partners such as Snapchat, InMobi, Twitter as well as Group M delivering on viewability standards with the help of the UTS 3D data arena.

The Results.
424 attendees over 5 days.
100% said they would like to attend mLab in 2017.
4.6/5 rating from guests.
78.7% of attendees felt that the GroupM content was relevant to their business.

http://playevents.com.au/work/mlab-2016/

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