Domino’s Abacus Press Series

About the project

The Idea.

Domino’s don’t just make delicious pizza – they also lead the way in using new technology to improve their customers experience. To showcase their latest innovations, we created Abacus – a series of events targeted at media, influencers and bloggers.

The Experience.

Each Abacus event is different, with a unique theme and focus. Whether it’s meeting DRU (their autonomous robot delivery vehicle) or learning why time is the enemy of great pizza, or getting hands on with their latest kit, each fast-paced event seamlessly showcases presentations, demonstrations and tastings.

The Results.
100 media, influences and blogger attendees.
9,500+ views on Facebook.
20+ News articles produced & 3 TV Interviews.

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