It’s all about breaks. No one is breaking anymore. But in the age of doing more, we need to have a break before we physically and mentally break. Show people how important it is to take a break.
- The interactive banner idea is to interrupt what the user is doing by breaking and crashing in front of the user instead of the small space that most banners are in.
- The print idea comes from a documentary that I watched not to long ago. They mentioned that people use to have these motivational posters in their room and/or office. The posters were a black canvas, a picture a word or phrase and a description. This idea is to bring back that motivational feel that those posters held.