About the project

Client: Bazmark / Warner Bros
Creative Direction: Bazmark | Baz Luhrmann & Catherine Martin
Logo Branding & Typography: Like Minded Studio & Bazmark
GG Monogram: Bazmark & Tiffany & Co
Conceptual Logo 3D: Like Minded Studio
Background Illustration: Bazmark & Deva Studios
Animation & Final 3D Rendering: Deva Studios (Los Angeles)
Advertising Campaign: Concept Arts & Warner Bros (Los Angeles)

Like Minded Studio was honored to collaborate with Baz Luhrman, Catherine Martin & Bazmark team
on the branding of "The Great Gatsby". Our aim was to realise Baz's vision and develop a bespoke Deco
styled logo reflective of the roaring 20s and Fitzgerald's masterpiece. We also created a display typeface
to acompany the main branding. The letterforms were customised and refinined to reflect the design of the main logo. This included developing a system to combine solid and pinstriped characters in sequence when typing out words. Inspiration for the typeface was from the deco alphabet designs of K.H. Schaefer. The final titles and logo were further rendered in 3D by Deva Studios to create the signature Gatsby style.The process and final branding is showcased above.

The Great Gatsby. Copyright of Warner Bros. Entertainment Inc. 2013 All Rights Reserved. Brooks Bros & Tiffany & Co collections, inspired by Baz Lurhman's film in collaboration with Catherine Martin. Images are shown for the purpose of displaying the logo application. Photography by Like Minded Studio. |

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