Skills

Art Direction, Brand Design, Brand Identity, Corporate Identity, Digital Design, Illustrator, InDesign, Logo Design, Managing suppliers, Packaging, Photoshop, Print Design, Project Management, Typography, Workflow management

Employers

  • Freelance
    Senior Intergrated designer
    2016 - Present

  • Traffic (Clemenger Group)
    Senior Designer
    2016 - 2016

  • Dentsu Aegis - Activations
    Senior Designer
    2013 - 2015

    Provided creative solutions including designing the campaign visual language and art-direction.
    Developed key visuals and artwork execution for FMCG and alcohol brands across BTL, TTL activations, digital and experiential campaigns.

    Achievements
    - Lead designer on the award winning 'Back to School' campaign for Woolworths - 2014 POPAI 3 x Gold Indians & 1 x Silver Indian.

  • Treasury Wine Estates
    Design Manager
    2010 - 2013

    Provided design solutions for brand, tactical and category promotions, point of sale, visuals for duty free stores, web banners, microsites, catalogues, trade presenters, visuals for national events and trade shows.

    Achievements
    - Established an in-house design service to support brand and marketing campaigns across multiple premium wine, beer and cider brands.
    - Successfully implemented online briefing, workflow management and proofing software. This process provided visibility across all jobs and streamlined briefing processes across 3 offices.
    - Received the Treasury Wine Estates New Zealand Emploeyee of the Year Award.

  • Logan Brooke Communications
    Mac Designer
    2010 - 2010

    A mix of conception, design, finished art across different mediums for key clients including United Travel, Mondo Travel, Bank of New Zealand and The Kingdom of Tonga.

    Achievements
    - Worked in collaboration with the Creative Director on re-branding of the visual identity and store designs for United Travel, the largest travel provider in New Zealand.
    - Website design (stage 2) and collaborated with the developers for The Kindom of Tonga and United Travel websites.

  • The University of Auckland Business School
    Graphic Designer
    2008 - 2010

    Produced publications, print collateral and web banners in compliance with brand guidelines.
    Art-directed of photoshoots for prospectus and handbooks.

    Achievements
    - Successfully implemented in-house graphic design briefing, file management and workflow systems.

  • Hot Mustard Advertising & Marketing
    Graphic Designer
    2006 - 2008

    Produced design, Illustrations and artwork execution and finished art for key clients - Ballance, Honda, Giltrap, Pioneer, Linmark, Morris & James Exclusive Pottery, Cattlemaster, across various mediums.

Education

  • Auckland University of Technology
    Computer Publishing and Design
    2005 - 2006
  • Capital Institute of Technology
    Bachelor of Design
    1999 - 2004

Awards and Achievements

  • Treasury Wine Estates NZ Employee of the Year


    2012

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Katerina Derbyshire
Education Auckland University of Technology
Capital Institute of Technology
Employer Freelance
Location Sydney Australia

 

About Katerina

I'm a highly versatile, hands on Senior Integrated Designer / Art-director. I have worked at numerous award winning agencies, marketing teams in Australia and New Zealand.

I have strong background within FMCG, fashion and premium alcohol brands. I help to bring brands to life through advertising, shopper marketing campaigns, brand activations, experimental, point of sale, consumer promotions, events, art-directing photo shoots and digital UI design.

Some of the iconic Australian and international brands include: Treasury Wine Estates, Diageo, Penfolds, Wolf Blass, Taylor's Port, Peroni, Kronenbourg 1664, Moccona, Saks Fifth Avenue, Napolen Perdis, Disney, Fairfax, American Express, Citi Bank, Bank of New Zealand, The University of Auckland, Clubs NSW, Colgate Palmolive, Nestle, PepsiCo, Cerebos, Coates Hire, Bic, Foxtel, Woolworths, Sanitarium and Philips.

I'm a down to earth, motivated designer and love design solutions that inspire and engage.

more...

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