COCURATA (New York, NY/Hong Kong)
Founded by George Gorrow (Ksubi co-founder) & George Benias (director of Allouche Gallery, NYC), Cocurata is a start-up art and fashion atelier designed to exhibit culturally reflective artists and their body of work.
As Producer & Global Brand Manager, I led the vision, strategic planning, and production of multiple special projects and integrated marketing campaigns to support expansion and brand strategy for a start-up platform. Oversaw operations, client management, and project management for over twelve individual projects and events in New York, Paris, London, Hong Kong, Japan and Sydney.
Produced major regional Asia ad campaigns for Levis, Nikon, Rimowa, Shangri-la Hotel Group, The Four Seasons and more and collaborated extensively with 4A and boutique creative agencies including TBWA, Ogilvy & Mathers and JWT. Produced non-profit stills campaigns for PETA, SPCA, The Parahawking Project and The Moonlight Foundation, Nepal. Oversaw all aspects of project management, client management, creative oversight, and brand strategy. Produced digital media projects for private apparel clients including website build, EDM, and social media strategy.
Electricsekki is Asia’s leading multi-brand fashion showroom, specializing in strategic brand development and communications in Asia.
I developed and executed multiple and simultaneous brand strategies and communications for portfolio of diverse international brands throughout Asia, under tight deadlines. Brands include Twenty8Twelve *(Sienna & Savannah Miller’s brand, owned by Pepe Group), sass & bide (Australian label); Vanishing Elephant.
Managed full cycle production of photo shoots including overseeing creative teams, project scope, execution, budgets, talent casting and post-production; and served as primary client liaison to creative agencies such as M&C Saatchi, TBWA, Oglivy & Mathers. Clients: Levis, Cirque Du Soleil, Nikon.
Oversaw relationships and licensing contracts with Warner Bros, Disney, Marvel, Fox. Provided brand direction for branded and private label apparel and produced all campaign shoots.
Oversaw day-to-day operations, oversaw production of Fashion Week shows, public events, all seasonal campaign and editorial shoots.
Lead producer for two fashion installations/live events in off-site locations as part of MBFWA in 2006 and 2007 as well as two significant campaign shoots, responsible from inception, execution, to post-event analysis.
Directed re-launch of adidas originals in Australian and New Zealand markets. Achieved sustainable financial growth of the Originals business from $2M - $10M within just over 2 years with limited resources.
Producer & Client Liaison for JWT Hong Kong (Client Nikon), for regional stills campaign Nikon Coolpix P520 "I Am The Height Of Zoom". Shot on location in Angkor Wat, Cambodia, April 2013. Managed full cycle production.
Producer & Client Liaison for O & M Hong Kong (client Shangri-la Hotel Group), for regional stills campaign for the Shangri-la Hotel Bosphorus, Istanbul. Shot on location in Istanbul, May 2013. Managed full cycle production and oversaw client relationships.
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