Skills

Brand & Creative Strategy, Creative Team Management, Digital Content, Event Producer, Fashion Editorial Production, Integrated campaign strategy and implementation., Marketing and Advertising, Multi-Platform Content, Partnerships, Photography Production, Print Production / Producer, Production, Strategy and Creative, Transmedia

Employers

  • Cocurata
    Producer & Global Brand Manager
    2015 - 2016

    COCURATA (New York, NY/Hong Kong)

    Founded by George Gorrow (Ksubi co-founder) & George Benias (director of Allouche Gallery, NYC), Cocurata is a start-up art and fashion atelier designed to exhibit culturally reflective artists and their body of work.

    As Producer & Global Brand Manager, I led the vision, strategic planning, and production of multiple special projects and integrated marketing campaigns to support expansion and brand strategy for a start-up platform. Oversaw operations, client management, and project management for over twelve individual projects and events in New York, Paris, London, Hong Kong, Japan and Sydney.

  • Private Clients
    Producer & Strategy Director - Freelance
    2011 - 2015

    Produced major regional Asia ad campaigns for Levis, Nikon, Rimowa, Shangri-la Hotel Group, The Four Seasons and more and collaborated extensively with 4A and boutique creative agencies including TBWA, Ogilvy & Mathers and JWT. Produced non-profit stills campaigns for PETA, SPCA, The Parahawking Project and The Moonlight Foundation, Nepal. Oversaw all aspects of project management, client management, creative oversight, and brand strategy. Produced digital media projects for private apparel clients including website build, EDM, and social media strategy.

  • Electric Sekki Ltd
    Senior Brand Manager
    2010 - 2010

    Electricsekki is Asia’s leading multi-brand fashion showroom, specializing in strategic brand development and communications in Asia.

    I developed and executed multiple and simultaneous brand strategies and communications for portfolio of diverse international brands throughout Asia, under tight deadlines. Brands include Twenty8Twelve *(Sienna & Savannah Miller’s brand, owned by Pepe Group), sass & bide (Australian label); Vanishing Elephant.

  • Red Dog Studios
    Producer & Client Liaison
    2009 - 2009

    Managed full cycle production of photo shoots including overseeing creative teams, project scope, execution, budgets, talent casting and post-production; and served as primary client liaison to creative agencies such as M&C Saatchi, TBWA, Oglivy & Mathers. Clients: Levis, Cirque Du Soleil, Nikon.

  • Hot Springs
    Brand & Licensing Manager
    2008 - 2009

    Oversaw relationships and licensing contracts with Warner Bros, Disney, Marvel, Fox. Provided brand direction for branded and private label apparel and produced all campaign shoots.

  • Shakuhachi
    Studio and Brand Manager
    2007 - 2008

    Oversaw day-to-day operations, oversaw production of Fashion Week shows, public events, all seasonal campaign and editorial shoots.

  • Bleach Pty Ltd
    Brand Manager
    2005 - 2007

    Lead producer for two fashion installations/live events in off-site locations as part of MBFWA in 2006 and 2007 as well as two significant campaign shoots, responsible from inception, execution, to post-event analysis.

  • adidas
    Asia-Pacific Manager
    2003 - 2005

    Directed re-launch of adidas originals in Australian and New Zealand markets. Achieved sustainable financial growth of the Originals business from $2M - $10M within just over 2 years with limited resources.

Education

  • Western Sydney University
    Communications & Film
    1997 - 2000

📖 Past Clients

  • JWT
    (TV) Production
    2013

    Producer & Client Liaison for JWT Hong Kong (Client Nikon), for regional stills campaign Nikon Coolpix P520 "I Am The Height Of Zoom". Shot on location in Angkor Wat, Cambodia, April 2013. Managed full cycle production.

  • Ogilvy Hong Kong
    (TV) Production
    2013

    Producer & Client Liaison for O & M Hong Kong (client Shangri-la Hotel Group), for regional stills campaign for the Shangri-la Hotel Bosphorus, Istanbul. Shot on location in Istanbul, May 2013. Managed full cycle production and oversaw client relationships.

Back to top

Kate Yee
Education Western Sydney University
Employer Cocurata
Location Sydney Australia
Website

 

About Kate

Kate has produced a portfolio of work spanning 15 years in fashion and advertising. She has collaborated with some of the most prolific artists, brands and creative agencies throughout Australia, New York, Paris, and Asia.

Striking a considered balance between executing artistic vision and seamless operational flow, Kate has the exceptional ability to lead and deliver on the priorities of the client, creative team, and project objectives. Her commitment to creating and communicating a compelling narrative underpins her approach, and drives her to achieve creative excellence.

Kate has produced a wide range of projects including regional ad campaigns with creative agencies such as M & C Saatchi, Ogilvy & Mathers, JWT, and TBWA; runway shows and off-site events for clients at The Hole NYC, Pier 94, Paddington Town Hall Sydney, and the Sydney Overseas Passenger Terminal (prior home to Mercedes Benz Fashion Week Australia and Rosemount Australian Fashion Week); and VM installations with iconic retailers including Le Bon Marche Paris, and Lane Crawford Hong Kong.

Inspired equally by her observations of the human condition and the innate beauty that lies in the story of individuals from all walks of life, Kate's personal projects reflect her nomadic existence and subject matter dear to her heart. These include non-profit awareness campaigns for The Moonlight Foundation Nepal, The Parahawking Project, SPCA and PETA.

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