Forager's Table

About the project

Foragers Table is a hypothetical premier gourmet catering company based in Melbourne, VIC. They specialize in small catering events with are 100% Victorian Sourced Organic Produce. They cater for a minimum of 10 people to a maximum of 100 people. They needed to highlight that they are small events specialists, specialized menu, full service caterers, locally sourced ingredients and seasonal menus.

My solution involved coupling strong photography with a clear informational hierarchy. The website is a one page scroll spread. The Menu’s are based around the platter or plate options available, as well as focus on different menu’s according to the season. The pricing page works well to give customers an idea of the cost of their event, which is important when trying to convert customer’s to choose this catering site over others. As well as this the website translates well into other device uses, such as the iPhone. Please find just a small snapshot of the overall project below. I believe my solution works well with the strong photography as well as creating an easy to use and engaging website in order to create conversion of users.


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Isobel Clark


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