— Branding: rebranded the company’s identity and applied it
across all marketing collateral including business cards,
letterheads, t-shirts and caps, and the website.
— Social Media: managed social media including Facebook,
Instagram and the websites.
— Web Design: created a new website using Wordpress which
also involved doing all the copywriting.
— Branding: working collaboratively in conceptualising logo
and brand ideas from initial ideation to final outcomes.
— Layouts: designing documents and making changes to
designs, communicating with both the studio manager and
creative director, and with clients via email for both print
and digital media.
— Social Media: updating and creating posts for the website,
Behance, Pinterest, Instagram and Facebook for both the
studio and clients.
— Web Design: front end design of landing pages and micro
sites, and some experience in using Wix to create a website.
|Employer||Gilbert Media Group|
|Website||login to view website|
With a Bachelor of Visual Communication (UTS) under my belt, I am more inclined towards print as a designer but will use any means necessary that is best suited to achieve the end goal.
In a time where digital media is growing, I believe print should always go a step further to retain its value. With this ideal combined with my hands-on approach, I call myself a ‘tactylist’ as I try to appeal to the sense of touch. As one of the strongest modes of quick communication, it can be a powerful design tool — much can be expressed and conveyed through texture and the physical properties of a design.
Also representing myself as a ‘visual narrator’, I attempt to tell the human story of any project in order to connect to the intended audience on a deeper empathic level. With a goal of understanding people, often aspects of psychology can be combined with design to create a refined and stronger outcome.
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