Intuition can be a key catalyst for design decisions. However, harnessing the power of data analysis through tools like google analytics, omniture and test Flight (for iOS) can be a competitive edge that enables designers to balance their instincts with sophisticated user testing and intelligence gathering technologies which cultivate a more refined and high-level design methodology.
Examples of Research & User analysis
Regular monitoring of user behaviour pertaining to a raft of UI enhancements designed to drive lead generation for commercial dealers. This monitoring process enabled the dialing in of key messaging and functionality that produced a 200% increase in lead generation for our customers. (2014)
SUV, 4x4 or Station wagon? What are our (Australian) users searching for? At Autotrader we began to notice a disconnect between what the car manufacturer and industry data providers were advocating compared to the actual buyers and sellers. Harnessing the power of Google Trends we were able to ascertain how and what the Australian market actually searches for. (2013)