This Year

About the project

Most designers are seduced by design trends. They’re easy to appropriate, and even easier to imitate. The challenge is to innovate. To be new. We decided the best (and most enjoyable) approach was to identify and document the most common trends we felt we had to avoid.
Before long we found ourselves with a checklist of DON’Ts and a new aim: to try to be new.
We may fail, but we will try.


  • augustojacquier

    Augusto Jacquier 18/04/11


  • LachlanOlive

    Lachlan Olive 24/04/11

    This is great dude. Basically just inspired me to re-think my design style for future projects!

  • sophiegeorge

    Sophie Lord 28/04/11

    f**king fantastic. ps: i hope you used recycled paper

  • dochudzawa

    David Ochudzawa 11/05/11

    Thanks for inspiring me again.

  • joshuadavey

    Josh Davey 14/01/12

    haha it was classic seeing this at the Agideas conference.
    made my day!

  • katepagett

    Kate Pagett 02/05/12

    Amazing. Got me all inspired for fashion editors/stylists of what not to do for editorial shoots!!

  • JadeduPreez

    jade du Preez 07/10/14

    This is great. Would love to work with a great mind like you!

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Christopher Doyle


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