I, independently, work with clients wishes and visions for their brand and businesses across social media, content creation, marketing, digital in all areas like; strategy, management, development and more.
Health, Wellness, Lifestyle, Training, Travel, Food and much more.
www.indudining.com.au // www.mejico.com.au
- Implement and Control VH Marketing Budget
- Implementing and delivering VH Social Media Strategy
- Building Relationships with Key Stakeholders important to VH
- Networking with Sydney Hospitality market and identifying potential collaborations
- Execute and manage VH internal and external EDM’s communication
- Building new initiatives and measuring ROI
- Collaborate with cross-functional teams on CX across touch-points
- Develop Promotional, Ad Hoc, Scheduled, Triggered and dynamic-content driven campaigns
- Analyse and report on results of campaigns (Digital, Online, Social, Marketing, PR)
- Manage all email content and assets executed across campaigns.
- Maintain fluency and brand consistency across all ATL, Digital, Online and Social communications
- Manage all PR/Media related matters
- Seek and create PR related opportunities for VH
- Building brand awareness through participation in food and wine festivals and events, and reducing the amount of discounting across VH
- Working through analytics of REs Diary and identifying guest trends to establish marketing opportunities linking in with MyGuestList
- Maintaining website content and layout as well as creating new websites
Monitoring customer feedback through social media outlets and liaising with restaurant directors on feedback/response
- Managing Graphic Designer, External Printers, Suppliers, Social Media Agencies, SEM/SEO Agencies etc.
- Building a SEM/SEO Strategy for VH to drive bookings and brand awareness
- Networking and creating lantern relationships across corporate, media, PR, agencies, high-profile influencers and respectable industry people
- Graphic Designer
- SEM Agency
- Social Media Agency
- External Printers
- Creative Agency
Role: To start up Unilever Australasia’s eCommerce Division by creating and implementing the ANZ Ecommerce Strategy and to work seamlessly with the Global eCommerce team to deploy the 8 drivers of UL’s global eCommerce strategy.
- Develop the ANZ Ecommerce Strategy to drive sales and profitability to accelerate the growth of Unilever’s ecommerce business.
- Lead & develop strong eCommerce collaborative relationships for UL ANZ with external customers Coles, Woolworths & Priceline.
- Develop and launch Perfect Store Online (UL created business-model) across external customer retail-sites working with BB, BD, CD and Global.
- Mine data with Coles & Woolworths from Quantium and Nielsen to understand and analyse the quarterly UL eCommerce business growth and Online Shopper Profiles.
- Integrate eCommerce across the UL business with a focus on the wider CD business process’.
- Work closely with UL Shopper Marketing Managers for Coles & Woolworths to ensure online JBP’s are on track & executed
- Partner with CD Finance to report on quarterly eCommerce numbers and performance for global stakeholders.
- Proactively drive analytics and monitor site KPIs from Coles & WW to achieve sales plans. Recommend appropriate initiatives to improve results.
- Develop TPC's digital communications strategy and Digital & SM marketing plans, including the launch of a re-developed company website with e-commerce capability
- Support the TPC sales and marketing team with PR features, reviews and blogger trials
- Ensure all lapureté & Neostrata PR and digital strategies are communicated & implemented efficiently in order to grow the brand
- Develop and implement social media marketing plan to achieve for [A'kin], [Al'chemy], Pure Therapy, NeoStrata & lapureté
- Develop and implement digital and traditional PR strategies
- Build an Australian digital communications platform for lapureté & Neostrata to drive consumer awareness, engagement and trial to store
- Manage national campaigns for each brand from idea development, briefing and concepts to creating, implementing and managing + campaign reports after end of campaigns
- Manage Marketing Assistant, Web Developer, Creative Agency, PR Agency, SEM Agency and Conversion Agency
- Develop and implement SEM, SEO & link baiting/articles content plan
- Conversion Enhancement changes throughout the TPC controlled websites
- Creation & management of eDM's to TPC database & TPC Blog
- Develop and implement PR strategies to support key brand initiatives
- Media & Advertising Buying
- Graphic Design
- Digital Marketing, PR & Advertising budget management
- Successfully creating & running ‘Rosehip Oil you can really believe in’ Campaign for A’kin (skincare) with a significant increase in sales
- Building A’kin Facebook Page from 500 to 15.500
- Securing three beauty awards for TPC Brands
- Building http://puretherapy.purist.com with an integrated e-commerce platform through very targeted conversion enhancement research
- Building & converting the website http://lapurete.com.au from one platform to another
- Developing, Creating & Managing Purist Blog and Purist Newsletter
Graphic Design, Marketing Strategies, Social Media, Customer Service etc.
Social Media, Marketing, Press-releases, relationship management, business development, analys & reports
David Jones x Microsoft -Extraordinaire Person of the year (Social media)
Pedestrian.TV - awarded best lifestyle blog of the year 2014.
Sep-2008 - Jul-2010 - KEA Design & Business University
May-2008 - Aug-2008 - Niels Brock Copenhagen Business School
Aug-2005 - Jun-2008 - Slagelse College
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Originally from Copenhagen, Denmark - moved to Sydney in early October 2010.
Specialise in PR/Marketing/Social Media within the Fashion, Beauty, Retail and Lifestyle Industry. 9+ years experience working within these fields and especially E-Commerce & Digital Marketing.
Dynamic, results driven and enthusiastic PR & Marketing/Digital Marketing Professional with proven ability to deliver innovative marketing, branding & PR concepts and strategies. Conceptualises and develops appropriate solutions to benefit clients and in-house. Possesses strong presentation, negotiation and closing skills plus ability to make strategic decisions and react rapidly in conditions of high competition.
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