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Brand Management, Branding, Communications, Consumer PR, Design, Digital Media, Direct Marketing, Email Marketing, Environment, Events, Excel, Fashion, Illustrator, InDesign, Marketing & PR


  • Goldhirsch Consulting
    Marketing & Social Media Specialist
    2017 - Present

    I, independently, work with clients wishes and visions for their brand and businesses across social media, content creation, marketing, digital in all areas like; strategy, management, development and more.

  • Caroline Høgh Groth
    Founder & Director
    2017 - 2017

    Health, Wellness, Lifestyle, Training, Travel, Food and much more.

  • The Sam Prince Hospitality Group
    Marketing & Digital Communications Director
    2016 - 2017 //

    - Implement and Control VH Marketing Budget
    - Implementing and delivering VH Social Media Strategy
    - Building Relationships with Key Stakeholders important to VH
    - Networking with Sydney Hospitality market and identifying potential collaborations
    - Execute and manage VH internal and external EDM’s communication
    - Building new initiatives and measuring ROI
    - Collaborate with cross-functional teams on CX across touch-points
    - Develop Promotional, Ad Hoc, Scheduled, Triggered and dynamic-content driven campaigns
    - Analyse and report on results of campaigns (Digital, Online, Social, Marketing, PR)
    - Manage all email content and assets executed across campaigns.
    - Maintain fluency and brand consistency across all ATL, Digital, Online and Social communications
    - Manage all PR/Media related matters
    - Seek and create PR related opportunities for VH
    - Building brand awareness through participation in food and wine festivals and events, and reducing the amount of discounting across VH
    - Working through analytics of REs Diary and identifying guest trends to establish marketing opportunities linking in with MyGuestList
    - Maintaining website content and layout as well as creating new websites
    Monitoring customer feedback through social media outlets and liaising with restaurant directors on feedback/response
    - Managing Graphic Designer, External Printers, Suppliers, Social Media Agencies, SEM/SEO Agencies etc.
    - Building a SEM/SEO Strategy for VH to drive bookings and brand awareness
    - Networking and creating lantern relationships across corporate, media, PR, agencies, high-profile influencers and respectable industry people

    Direct Reports:
    - Graphic Designer
    - SEM Agency
    - Social Media Agency
    - External Printers
    - Creative Agency
    - Interns

  • Unilever
    Head of Ecommerce - ANZ Region
    2014 - 2015

    Role: To start up Unilever Australasia’s eCommerce Division by creating and implementing the ANZ Ecommerce Strategy and to work seamlessly with the Global eCommerce team to deploy the 8 drivers of UL’s global eCommerce strategy.

    Key Responsibilities:

    - Develop the ANZ Ecommerce Strategy to drive sales and profitability to accelerate the growth of Unilever’s ecommerce business.
    - Lead & develop strong eCommerce collaborative relationships for UL ANZ with external customers Coles, Woolworths & Priceline.
    - Develop and launch Perfect Store Online (UL created business-model) across external customer retail-sites working with BB, BD, CD and Global.
    - Mine data with Coles & Woolworths from Quantium and Nielsen to understand and analyse the quarterly UL eCommerce business growth and Online Shopper Profiles.
    - Integrate eCommerce across the UL business with a focus on the wider CD business process’.
    - Work closely with UL Shopper Marketing Managers for Coles & Woolworths to ensure online JBP’s are on track & executed
    - Partner with CD Finance to report on quarterly eCommerce numbers and performance for global stakeholders.
    - Proactively drive analytics and monitor site KPIs from Coles & WW to achieve sales plans. Recommend appropriate initiatives to improve results.

  • The Purist Company
    Communications & Digital Marketing Manager
    2012 - 2014

    - Develop TPC's digital communications strategy and Digital & SM marketing plans, including the launch of a re-developed company website with e-commerce capability
    - Support the TPC sales and marketing team with PR features, reviews and blogger trials
    - Ensure all lapureté & Neostrata PR and digital strategies are communicated & implemented efficiently in order to grow the brand
    - Develop and implement social media marketing plan to achieve for [A'kin], [Al'chemy], Pure Therapy, NeoStrata & lapureté
    - Develop and implement digital and traditional PR strategies
    - Build an Australian digital communications platform for lapureté & Neostrata to drive consumer awareness, engagement and trial to store
    - Manage national campaigns for each brand from idea development, briefing and concepts to creating, implementing and managing + campaign reports after end of campaigns
    - Manage Marketing Assistant, Web Developer, Creative Agency, PR Agency, SEM Agency and Conversion Agency
    - Develop and implement SEM, SEO & link baiting/articles content plan
    - Conversion Enhancement changes throughout the TPC controlled websites
    - Creation & management of eDM's to TPC database & TPC Blog
    - Develop and implement PR strategies to support key brand initiatives
    - Media & Advertising Buying
    - Graphic Design
    - Digital Marketing, PR & Advertising budget management

    Key Achievements:

    - Successfully creating & running ‘Rosehip Oil you can really believe in’ Campaign for A’kin (skincare) with a significant increase in sales
    - Building A’kin Facebook Page from 500 to 15.500
    - Securing three beauty awards for TPC Brands
    - Building with an integrated e-commerce platform through very targeted conversion enhancement research
    - Building & converting the website from one platform to another
    - Developing, Creating & Managing Purist Blog and Purist Newsletter

  • Dashluxe
    PR & Marketing Manager
    2012 - 2012

  • Deals I Love Pty Ltd
    Marketing & Creative Manager
    2011 - 2012

    Graphic Design, Marketing Strategies, Social Media, Customer Service etc.

  • Original & Mineral (O&M)
    PR & Marketing Coordinator
    2010 - 2011

    Social Media, Marketing, Press-releases, relationship management, business development, analys & reports

  • DAY Birger et Mikkelsen
    PR & Marketing Executive
    2006 - 2010

    Account Manager
    2005 - 2010


  • KEA Design & Business University
    2008 - 2010
  • Niels Brock Copenhagen Business School
    2008 - 2008
  • Slagelse College
    2005 - 2008

Awards and Achievements

  • David Jones

    David Jones x Microsoft -Extraordinaire Person of the year (Social media)

  • Lifestyle Blog of The Year

    Pedestrian.TV - awarded best lifestyle blog of the year 2014.


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Caroline Høgh Groth
Education Sep-2008 - Jul-2010 - KEA Design & Business University
May-2008 - Aug-2008 - Niels Brock Copenhagen Business School
Aug-2005 - Jun-2008 - Slagelse College
Employer Goldhirsch Consulting
Location Sydney Australia


About Caroline

Originally from Copenhagen, Denmark - moved to Sydney in early October 2010.

Specialise in PR/Marketing/Social Media within the Fashion, Beauty, Retail and Lifestyle Industry. 9+ years experience working within these fields and especially E-Commerce & Digital Marketing.

Dynamic, results driven and enthusiastic PR & Marketing/Digital Marketing Professional with proven ability to deliver innovative marketing, branding & PR concepts and strategies. Conceptualises and develops appropriate solutions to benefit clients and in-house. Possesses strong presentation, negotiation and closing skills plus ability to make strategic decisions and react rapidly in conditions of high competition.




Total $5



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