Elephant In The Washroom

About the project

Elephant In The Washroom for Rentokil Initial. Digital Marketing Campaign and Digital Content.

COG Digital understands that LinkedIn Marketing has a distinct difference compared with other Social Media Marketing (SMM) – it requires consideration to the channel and to maintain a Business to Business / Employee to Employee / Business to Employee networking position.

Our approach to Rentokil Initial for the Elephant In The Washroom Linked In advertising campaign was to develop a unique piece of content that would cut-through with both creative and messaging, and, remain relevant to the channel target with the brand positioning and product offer.

The digital strategy was developed considerate to creative deployed across LinkedIn, Google Search Network and Google Display Network. Traffic services and analytics was applied to daily management and LinkedIn Community management for the duration of the campaign.


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