Working within the CBD Coordination Office I am responsible for the development and execution of the Sydney Light Rail business activation program.
The rolling program consists of special events, experiential activations, marketing and advertising initiatives all strategically designed to support retailers and businesses during the light rail construction period and to ensure Sydney remains a vibrant, world class city for both locals and visitors.
Tongue is an ideas company that is expert in communications. We conceive, create, craft and deliver big ideas for clients that solve their business problems, all with the digital DNA that runs right through the company and not isolated in a ‘digital department’.
Our unique combination of capability in ideas, strategy, creative, amplification & production means we approach problems like no other agency. Our ideas are never diluted because we build them in a way that we know means they can happen. Our full service model means we take full responsibility for our campaigns, start to finish.
Our clients include AHL (Rydges Hotels, Event & Greater Union Cinemas, Thredbo), ASOS, Caltex, Coke, Lend Lease, Pernod Ricard, Suncorp, TAL & Telstra.
We’re a part of the STW Group, giving us access to the power of Australia’s largest Advertising & Marketing communications group as required.
Rinsed is a irreverent and charismatic agency that challenges conventions and thinks big.
We are a fully integrated Social Media, Experiential and Public Relations agency, founded on the culture of radical, innovative thinking that thrives on an ability to link creativity to commercial needs.
We think of ourselves as social engineers. We see ourselves as conversation catalysts. We create meaningful two-way dialogue that helps brands turn consumers into advocates and fans.see less
Events Production, Social Media Strategy & Execution, Public Relations, Consumer Activations
The Creative Lead ensures innovative, creative and strategic ideas are collaboratively generated in order to exceed client expectations and deliver profitable outcomes to the agency.
The position provides creative leadership, mentoring, support and feedback across the entire agency team whilst directly managing the experiential team.
The Creative Lead actively develops external relationships reporting back on industry best practices, current and future trends, influences, suppliers and other sources of creative inspiration.
The Creative Lead provides strategic business advice to the MD working collaboratively with account service teams and clients in order to further grow the agency.
Highly Commended in the Experiential Agency of the year Category (2nd place)
Quarterly Award within C4LIVE - Awarded for work on Sensodyne account
For Sensodyne toothpaste integrated campaign
Major Events Producer for Sydney Gay and Lesbian Mardi Gras Parade broadcast on SBS2 nationally and streamed internationally. The show received the highest ever ratings for SBS2.
Major Events Producer at Sydney Gay and Lesbian Mardi Gras with substantial funding from DNSW for key events and activations
Executive Producer for Red Bull activations
Senior Producer for a range of experiential activations and campaigns
Senior Producer for a range of experiential activations and campaigns for Sony Electronics
|Education||Northmead Creative and Performing Arts High School|
|Employer||Transport for NSW|
|Website||login to view website|
Manager of a world leading activation program established by Transport for NSW to deliver proactive strategies, activations and major public events designed to support businesses and communities directly affected by construction of Sydney's new Transport projects.more...
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