Skills

A/B testing, Art Direction, Brand Identity, Branding, Crafts, Data Analytics and Trend Analysis, Design, Design Strategy, Dreamweaver, EDM (Electronic Direct Mail), Environment, Environmental Design, Environmental Graphics, Event, Events

Employers

  • Pecha Kucha Sydney
    Co-producer
    2012 - 2016

    In a speedy succession of 20 images, screened for 20 seconds each, up to 10 curated speakers present their ideas and practice. I am involved right at the start, from brainstorming to contacting speakers, through to co-hosting the evening.

    Pre and post event responsibilities include:
    - Uploading of content
    - Maintaining mailing list
    - Ongoing engagement through social media and EDMs

  • UNSW Australia, International Office
    Designer
    2014 - 2015

    Key tasks include production management and design within the International communications team, with particular attention and support to the China Strategy team, for specific demographics internationally.

    Working closely with the China Marketing and Communications lead, I develop strong innovative communications strategies while adhering to brand guidelines. Of particular importance is the integration of research into design and communications practice, with outcomes that include:
    - Print collateral and advertisements
    - EDM
    - Merchandise manufacturing
    - Spatial and environment design for events
    - Development of offshore manufacturing benchmarks

    As part of my strong belief and emphasis on research for strategy, I have established a strong culture of crowd-sourcing (eg. analyzing of user behavior through surveys, online experiments on digital platforms, A/B testing of EDMs) which has contributed to:
    - 200% increase in effectiveness of conversion/recruitment EDMs
    - 70% increase in applications compared to Jan 2013
    - Agent engagement; 35% increase in subscribers, 9% rise in click rate

  • UNSW Australia, College of Fine Arts
    Marketing & Design Assistant
    2015 - 2015

    Design tasks
    - Print and publications
    - Environmental signage
    - E-flyers for events
    - Welcome pack
    - Image preparation for print and digital mediums

    Event Responsibilities
    - Signage, decal and map installation
    - Coordinating external contractors and supervising install (furniture hire, 3D signage installation)
    - Welcome desk
    - Checking-in of casual staff on event day
    - Processing of casual staff payment paperwork

  • National Institute for Experimental Arts
    Event and administration assistant
    2011 - 2013

    Event production and coordination tasks including liaising within the Institution as well as with external stakeholders, including government bodies and venues.

  • Parcel
    Designer and Production/ Installation Coordinator
    2006 - 2012

    Exhibition and installation related tasks for Conversations of Things New, Sydney Italian Week 2006, and Design week 2006 at Space furniture.

  • GreenUps
    Crew
    2009 - 2012

    Green drinking to inspire green thinking. Sydney Green Drinks held monthly.

  • Australian Catholic University, School of Arts and Sciences
    Sessional Academic Staff
    2009 - 2009

    Lecturing and academic related duties including administration

Education

  • UNSW, College of Fine Arts (COFA)
    Master of Design (Design Management)
    2007 - 2008
  • UNSW, College of Fine Arts (COFA)
    Design
    2005 - 2007

Awards and Achievements

  • 2014 UNSW Staff Excellence Award for Excellence in Innovation & Entrepreneurship

    Highly commended for the Open Days - Asia 2014


    2015

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Beatrice  Chew
Education UNSW, College of Fine Arts (COFA)
UNSW, College of Fine Arts (COFA)
Employer Pecha Kucha Sydney
Location Sydney Australia
Website

 

About Beatrice

With a firm foundation in graphic and object design, I have over 8 years of experience and am formally trained in design management. My passion for positive change has led me to co-produce events that educate and encourage design thinking while building community engagement. I also enjoy research and reading data to incorporate that understanding for better strategy development.

I am currently on the lookout for new opportunities, seeking a permanent role and team to join.

Specialties: Design, Research, Processes & Education

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