Whitecloud

About the project

Every year, around one million Australian adults are diagnosed with depression. Whitecloud Foundation is a charity that aims to remove the stigma surrounding depression, increase awareness and provide support for people, family and carers living with depression. Breeder was invited to create an intro piece to be played at their charity launch at Stamford Plaza. The night was a rousing success, raising thousands of dollars for the charity. The animation we created for the night was an abstract representation of a person overcoming depression. We wanted it to be subtle and not preachy, instead encouraging the audience to make their own interpretation of who the hero character could represent in their own lives.

https://vimeo.com/44080167

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