I am Cato

About the project

I am Cato is an awareness campaign that aims to educate and create change to gender stereotypes being sold via children’s toys. I am Cato is a diary format children’s book including a child's toy, stickers and a prototype website. It explores themes of bullying, being different, the impacts of gender stereotyping toys and how being yourself will make you feel the most confident and happy. It was important for me to allow children to feel a sense of empowerment and teach them the concept that being different is not a bad thing instead it is something that makes you stand out and be unique.


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Amelia Evans


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