The Taboo Group is an independent marketing communications agency specialising in youth culture & non-traditional media. Established in 2000, our craft is to develop innovative strategies & creative ideas that respond to social & cultural trends. Taboo’s campaign executions integrate across a variety of non-traditional channels such as experiential, digital & social media, public relations, guerrilla marketing & ambient outdoor. The Taboo Group represents a diverse range of consumer driven, youth brands in the music, art, fashion, finance, beverages & FMCG fields. With a portfolio spanning Carlton United Beverages, National Australia Bank, Chupa Chups, Sensis, General Electric, Sportsgirl, RSPCA, Bolle, Witchery, Mimco & more. Taboo is focused on delivering outstanding implementation, premium client service & quantifiable return on investment. Our motivation & success comes from consumer insight, strategic intuition, client collaboration & teamwork. Our goal is to generate value-creating solutions for consumers through engagement & interaction, & for clients through return on marketing objectives. The company positions itself to offer a high level of product & service innovation, best practise client service, selective client engagements & premium outcomes. The Taboo Group is a team of professional marketers, PR specialists, digital natives, multimedia junkies & design fundamentalists who live & breathe in the playground of youth.