Samantha Hornitzky

UX/ Digital Graphic Designer

Design & Creative

Education (General Assembly)(University of Technology, Sydney)
Employer UBank backed by NAB
Location Sydney Australia

Samantha is a colourful creature and creative.

She is a deep thinker and passionate designer with a mind for both user experience design and graphics.

Sam designs with the end user in mind, so she is constantly trying to understand how they think and feel, and what will ultimately delight them.

The reason she gets up in the morning to go to work is because "good" or rather effective design has the power to influence positive choices.



  • Applications
  • Art Direction
  • Branding
  • Design
  • Icons
  • InDesign
  • Logo Design
  • Mobile
  • Multi-Platform
  • Photoshop
  • Typography
  • UI Design
  • UX Design
  • Web Design
  • Websites
See All See Less


👥 Recommendations

  • Graphic Design 2
  • Website & Digital Design 3
  • UI/UX Design 1


  • UBank backed by NAB
    UI/Digital Graphic Designer
    2014 - Present

    -User experience and graphic design for UBank's internet banking apps. Designing across tablet and mobile for iOS and Android platforms. Collaborating closely with developers to revise and add new features that integrate with the current systems and new APIs.

    -User experience design (wireframing, testing, requirements gathering) for a new home loan app

    -User experience and design for improvements to UBank's customer service database

  • Freelance
    Digital Designer
    2012 - Present

    Clients: University of Technology Sydney, AVANSER, Atcor Medical, Art Party, Art Lab, Natasha Mulhall Photography, L'ermitage Vintage

  • Leafcutter Creative Digital
    Digital Design Lead
    2013 - 2013

    Clients: RSPCA, Barangaroo, Woolworths, Viajiyu, The Party People, The Luggage Professionals, Crucial Paradigm Web Solutions, C'ellar Vie, Vilaasi, Lead Generation Lab

  • Leuver Design/Spacelab Design
    Freelance Graphic Designer
    2012 - 2012

    Clients: Sydney Film Festival, King Furniture, Jetgala Magazine, 12 Wentworth Selbourne Chambers

  • The World Bar
    Graphic Designer
    2012 - 2012

    Graphic design, photographic art direction

  • The Campaign Palace
    Graphic Designer - Part time
    2011 - 2011

    Clients: Bonds, Panasonic, Budget Eyewear, SmartTraveller, Heart Foundation

  • Peer Group Media
    Freelance Designer - Part time
    2010 - 2011

    Clients: Motorola, General Pants Co. Major Label, Optus, Jay Jays, Dry July, Lo-Fi Gallery

  • XYZ Networks (Foxtel)
    Freelance Designer (2 week contract)
    2011 - 2011

    Designed digital and printed collateral using existing channel style guides, identity design, storyboarding, concept development

  • The Loop
    Junior Designer & Marketing Assistant
    2010 - 2011

  • Design is Kinky / Empty Magazine
    Work Experience
    2006 - 2006


  • General Assembly
    User Experience Design 12 Week Design Course
    2014 - 2014
  • University of Technology, Sydney
    Bachelor of Design in Visual Communications
    2008 - 2011

Awards and Achievements

  • Canne Lion Bronze (Integrated)

    The Campaign Palace (Graphic Designer)
    Panasonic Australia Pty Ltd

  • Art Directors Club Bronze (Integrated)

    The Campaign Palace (Graphic Designer)
    Panasonic Australia Pty Ltd


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