Petty Thieves Agency is the brain child of three entrepreneurial creatives who saw a gap in the market to create high quality digital content for youth orientated brands. Working with the likes of Red Bull, Vogue, Le Specs, Lisa Ho and MTV my role as Co-founder and Producer entailed the coordination of pre production, production and Post production and Managment of material for our clients. Working direct with clients to ensure the scope of our work met their needs and expectations. The role also included all given elements that come with running a Small business. Including Digital Marketing & Advertising strategy, business Taxation/ Accounting and Company Compliance, Staffing, Policy and procedures writing.

Role Responsibilities:
•Creative Direction & Idea development
•Production Budget Management
•Developing shoot list for production day
•Storyboard visualization and design
•Shoot Location Sourcing
•Manage Production Schedule to ensure the shoot is on time.
•Ensure regular and open communications between the client and our team
•Coordinate shoot day including visitors, contractors, H&M, Models, Cast and Crew

In 2008 I established Oxygen Live Pty Ltd (http://oxygenlive.com.au/) a digital design agency that specialised in brand design & strategy. At it’s peek Oxygen Live employed 3 staff and operated out of a commercial premises on the Gold Coast. Oxygen Live delivered successful campaigns for various high profile brands including, Rhythm Surf, Bruce Lynton BMW, Sunshine Aston Martin, & MINI.

•Staff Management
•Digital & Above The Line strategy & execution
•Complete brand development
•New client acquisition/sales
•Liaising with editors & advertorial parties on behalf of our clients
•Budgeting, including P&L and Cash Flow management
•Invoice Management and Accounts Management
•Risk assessment & campaign planning
•Liaising with venues including floor plan illustration management
•Art Direction for promotional and signage design
•Talent and celebrity sourcing/management
•Managing PR and immediate photography delivery post events
•Creation of production schedules, running orders and at-event implementation of bump in/out
•Event Sponsorship & Partnership development
•Coordination of editorial contra arrangements