Sarah Jackson

Sarah Jackson

theloop.com.au/sarjack

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About Me

I offer 8 years of On-Air marketing experience with one of American television’s most well-known and consistently groundbreaking brands, Comedy Central. I am seeking opportunities to bring my dynamic creative vision and copywriting, innovative marketing strategies, and strong television production foundation to create and promote content throughout Australasia’s entertainment and new media markets.

*Reliable and thorough understanding of original creative marketing processes.
Experience ranges from assistant responsibilities for a high level executive, all the way to writing, directing, and producing my own campaigns at a major television network. This 360-degree view of the industry gives me a strong and proven platform from which to create compelling marketing content that both promotes and entertains.

*Excellent creative team management skills
Promo producers at Comedy Central US are charged with developing the overall marketing strategy for each specific campaign they are assigned. From original concepts and scripts all the way to directing shoots and supervision of graphic designers and editors; I pride myself on managing an open, friendly, and creative environment each step of the way. My management style consistently delivers polished and effective marketing campaigns

*Creative and forward-thinking strategies
With the media landscape quickly changing, I stay ahead of the curve by actively engaging in many social media forms. I am committed to making the most of these new media distribution models within my own creative marketing work in order to promote content in new, direct, and meaningful ways.

"Sarah is a rare talent with strengths on the creative side and as a producer. She is very good at multitasking, managing complex projects and is able to work with the kinds of difficult and stressed out people you'd find at a big television network.
She brings a sense of calm authority to her projects and people loved working with her. Comfortable and naturally inquisitive, she builds relationships easily and is a wonderfully interesting multi-faceted person."-Peter Risafi, SVP Creative Marketing. Comedy Central NY

“Sarah has worked on several very important projects for me, including a 3 day shoot at the South Beach Comedy Festival. There she had to deal with a variety of personalities from several comedians - which is not an easy task for the most seasoned producer, yet Sarah kept both the schedule on time and the comedy flowing. On a personal basis, Sarah is a joy to work with. Her creative spirit is only surpassed by her willingness to listen and learn, she is a gifted professional and I whole heartedly recommend her.”- Mitch Fried, Vice President of Promotion Marketing. Comedy Central NY

“Sarah is one of the best and most capable Writer/Producers I've ever had the pleasure of working with. Detail oriented and driven, Sarah makes projects run smoothly and the overall workday enjoyable. She is someone you can count on to deliver solid creative (and amazing anecdotes).” Travis McGhie, Production Manager On-air Promotions. Animal Planet/Discovery Communications

“...she's someone whom is able to constantly keep her eyes on the broader view of the constantly shifting media landscape. She's always on the lookout for the next breakthrough way to engage the audience - on whatever platform they're on. She starts with this foundation, then backs it up with great writing and awesome production. And she's a great person to have on the team. I highly recommend her. (can you tell I miss her).” -Jeff Blackman, VP On-Air Creative. Nickelodeon NY

"Sarah is an absolutely fantastic creative talent and equally fabulous human! She is always prepared to collaborate and brings a fresh approach to each project, while effectively communicating exactly what she wants. Sarah has continued to impress me as one of the most dynamic and consummate professionals in the industry.” Ami Palombo, President. Fortress of Evil Inc.

Education

1994-1999

State University of New York, College at Fredonia

Philosophy and Theater Arts, Bachelor of Arts Degree

Employment History

July 2010

Freelance Interactive Producer

JWT- Auckland, New Zealand

Supervised the creative workflow on a wide range of digital projects for major agency clients while staff producer was away on leave. Responsibilities included managing designer/developer workflow, delivering creative notes to developer from client and designer and confirming they were addressed, supervising 3rd party suppliers to make sure all required elements were delivered smoothly, project budget management and estimation, all while effectively communicating with other agency teams to successfully fulfill client briefs.

2007-2010

Writer/Producer, senior level

Comedy Central-NY

Conceived and developed high-level network priority campaigns. From promotion strategy to original scripts, through shoot direction, edit supervision, and final delivery- I was charged with delivering dynamic and effective on-air promotion. Through attentive creative team management and innovative promotion strategies, I delivered two of the network's greatest ratings successes in the past two years. Promotion experience includes original series launch campaigns and returning series, live premiere stand-up events and festivals, sponsored marketing packages (writing, directing, and producing short-form interstitials and promos).

2004-2007

Associate Producer

Comedy Central-NY

Wrote and produced on-air promos in collaboration with graphics designers and editors. Promotion experience included series episodics, network television premiere movie events, corporate reels, digital/web promotion.

Awards & Achievements

2009

CTAM Mark Award winner

Bronze medal awarded for my South Park new season "Pop" campaign

2007

Viacom "Share the Vision" Award recipient

Awarded to only two employees throughout Viacom who show skill, passion, and enthusiasm and promote the company's vision.

Off the record...

Listening to:Jay-z..of course.
Watching:"Friday Night Lights" Slightly mortified, but I love it.
Reading:"How to Watch a Rugby Game" by Spiro Zavos. When in rome, ya know?
Doing:this.