Prue Vercoe

Publicity Manager

Marketing & PR

Education 2000-2001 - (AMP College of Business Communications)
Employer Illumia
Location Sydney Australia

I am a Sydney-based freelance Arts Publicist with 12 years of industry experience, seven of those in the arts. Over the years I’ve been fortunate to work with some amazing companies, including Sydney Opera House, Opera Australia, Sydney Dance Company, the Australian World Orchestra and artists, including Graeme Murphy, Anthony Warlow, Teddy Tahu Rhodes, Simone Young.

A creative thinker and a dedicated worker, I am respected for my strong strategy ideas and excellent time management. I have a systematic approach to my work and place a strong emphasis on collaboration. I strive to exceed expectations in everything I do.

My clients and colleagues benefit from my personalised approach. I have an extensive assembly of media contacts and I’m well respected with journalists and media outlets alike. I am a highly skilled publicist in:
— Publicity Strategy & Campaigns, Copywriting
— Brand Development & Awareness
— Media & Season Launches, Media Calls
— Artist & Profile Management
— Photography & Styling
— Social Media Strategy and Activity
— Media Interview Tips & Training

Harnessing my former career as a dancer, I maintain a personal passion for Australia’s arts industry as an avid audience member of dance, theatre, music and visual art exhibitions. I’m also an aspiring photographer, a skill which my clients are benefiting from for company, event images and website/social media content.

more...

Skills

  • Communications
  • Dance
  • Design
  • Events
  • Events PR
  • Media Relations
  • Museums
  • Music
  • Performing Arts
  • Talent PR
  • Theatre
  • Visual Arts
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Portfolio

Employers

  • Illumia
    Director
    2009 - Present

    Illumia is a creative publicity agency servicing Australia’s arts, entertainment and design industries.

    We specialise in highly creative and dynamic publicity projects.

    Illumia services include:
    - Publicity Strategy & Campaigns
    - Brand Development & Awareness
    - Event & Media Launches
    - Profile Management
    - Photography & Styling
    - Social Media Strategy
    - Copywriting
    - Issues Management
    - Media Training

Education

  • AMP College of Business Communications
    Diploma in Public Relations and Marketing & Public Relations Certificate
    2000 - 2001

📖 Past Clients

  • Sydney Opera House
    Publicity
    2011

    Hired as specialist consultant to work on Classical Music program

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