MTV Snow Jam 2007
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About the project

MTV Snow Jam was a spectacular event held in honour of MTV NZ's first birthday! The event featured performances from Lupe Fiasco, Savage and Mareko and The Mint Chicks. Thousands of fans braced the cold to watch the artists perform against the backdrop of the spectacular New Zealand landscape.

My role included working with multiple media partners spanning print, radio, online and town councils, organizing & managing over 100 competition winners and helping to secure a huge amount of press coverage including – but not exclusively – news pieces on TV1, TV3, Nightline, The Herald etc.

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Pip Jamieson

Co Founder & Director - The Loop

Digital Media

London, London, UK

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