MTV Mile High Gig 2007
0

About the project

The worlds first MTV Mile High Gig featured performances from kiwi bands the Dukes and Goodnight Nurse at 37,000 feet! The highest in-flight commercial gig EVER! The promotiion won me a silver PROMAX for "Best Innovative Idea" in 2007. It also secured Air NZ the best online ad campaign award at the '2007 People’s Choice NetGuide Web Award' and ZM Radio the best radio promotion at the 'TRN Radio Awards'.

The project secured over $2 million dollars in media value via a campaign that spanned on-air, print, radio and online promotion.

More importantly it drove local brand recognition and cemented MTV as a local innovator. It also established an incredible relationships with NZ most iconic brand, Air New Zealand.

Comments

  • To make a comment you must be registered and logged in. What next? Either LOGIN, register as an EMPLOYER or register as a PERSON

Back to top

Not Looking for Work

Pip Jamieson

Co Founder & Director - The Loop

Digital Media

London, London, UK

Stats

Share

Project Tags

Award Ceremony
Charity Event
Concert
Conference
Corporate
Creative Event
Event Management
Exhibition
Experiential
Expos
Fashion Show
Festival
Fundraising Event
Government Event
Live Event
Music Event
Outdoor Event
Party Planning
Press Conference
Product Launch
Promotional Event
Retail Opening
Roadshow
Seminar
Social Event
Sporting Event
Student Event
Team Building
Trade Show
Training Event
Webinar
Wedding

Other Works By Pip

Related Works

Sign In

Forgot your password?

Create your free account