While working on a new design for the 2012 catalogue, I quietly snuck in a new logo. I wanted something more modern and something that made more of a statement than their existing logo – something that said “we’re here.” Putting a fullstop after the word Krost worked. It then followed on to simply use K on it’s own, also with a fullstop.
They approved the new logo and so I then set about creating the style guide, including stationery, magazine advertising, website home page and vehicle signage.
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