My aim is to never create anything boring; I always try and push my work as far as it can go, both visually and with its strategy. If visuals are my first love then strategy and ideas are my mistress; I can't create without a deep, sometimes 'too deep' as I have been accused of, idea underpinning everything. It can drive people mad!
I need colour. I thrive on creating unique imagery; occasionally adding in a sense of (sometimes) twisted and provocative humour.
I enjoy taking a brief and exploring all of its possibilities to come to a solution that is never predictable or obvious.
To create a campaign that aimed to educate 18-25 year olds about a international development issue that would inspire them to take a local action.
To design a poster and cd pack for a short film created in another class for a fictional short film festival, Moonlight Cinema.
The brief was to create a micro-site promoting a well known brand of our choosing. I chose Lego and focused on promoting classic Lego;
To design a title sequence that would introduce the film we had created in another class entitled Guinny&Ethan. The aim was to capture the melancholic childhoods of the main characters…
The brief was to reflect on our subject in any way we saw fit. I found myself reflecting on being 'green' that is unripe and still blossoming as a student…
The brief was come up with an innovation and create a business model for it to be viable. Our answer to the brief was the re-invent the way that higher…
This book served a dual purpose, to reflect on our subject as well as to compare and contrast a selection of Sydney design agencies we completed internships at, in terms…