Billy Blue College of Design, a school created by industry for industry. Holding true to their chief ideology that industry permeates everything they do, Billy Blue asked Motherbird to create a campaign to announce the launch of their new Melbourne Campus. Working from the starting point of a journey, a narrative was storyboarded with a single frame each representing one of Billy Blues principles: Thinking, Making & Connecting. Paper models were constructed, photographed and retouched, becoming the hero images of the campaign. The result was a series of images that blur the line between tangible and intangible, tactile and digital. Each model was in itself a journey and a true labor of love.