Manage, execute and coordinate public relations for high profile beauty and lifestyle brands.
Manage day to day PR activity including product placement, develop strategic concepts, write press releases and event management.
Coordinate and execute events both large and small scale. Creative concept creation for events from product launches to store launches.
Execute all event components for the launch of the Sydney TOPSHOP TOPMAN Store. From creative concept to execution of all logistics.
Coordinate all short lead PR in lead up to the event including general news.
Jul-2006 - Oct-2010 - FBI Fashion College
Mar-2005 - Oct-2010 - Monash University
Jan-2002 - Oct-2004 - Box Hill Institute of TAFE
Public Relations and Events professional with an interest in lifestyle and beauty brands.more...