Design Categories:
Fashion tops, Dresses, Overswim, Tees - Sleeveless/ Short/ Long (Essential and Printables), Activewear
Seasons:
W2012, S2012, HS2012, W2013, S2013, HS2013

- Creation of themes and theme boards for seasonal ranges
- Fabric development and planning
- Print concept research and planning
- Designing of Ranges in line with consumer segmentation, key trends and themes and developed to price structure (Illustrator and photoshop)
- Designing need it now capsule ranges
- Research trips for sample purchase and inspiration: LA, NYC, Melbourne, Sydney
- Meetings with key Billabong sales along the design process
- Preline and Sales seasonal showings
- Meetings with external print artwork suppliers
- Specification sheets
- Prefitting and fitting process through to Pre production of all Styles I design
- Management of production developer working on my style categories.
- Category SWOT and category strategy
- Concepts for sales catalogue, marketing and photo shoot
- Close work with other Billabong designers to maintain a cohesive offer and collection
- Contact with global Designers (USA and Europe) for global styles
- Close work with graphic designer for tee-shirt art and yardage print
- Collaboration work with Global artists for tee and tank art. Chosing artists, providing art briefs, consistent communication, follow through with marketing team for web/viral promotion.
- Splendour in the Grass 2012 – Billabong Girls ‘Small mall’ Shipping container. Creating and overseeing the design and layout of the temporary store from concept through to finish. This involved DIY installations, art direction, visual merchandising of product and organizational skill.

- Development of commercial yardage print artworks for Australian Fashion Brands:
Nookie, Lucette, Desidero, Apparel Group (private label), Marcs, Rodney Clark, David Lawrence
- Technical garment illustration and board colour-ups: Jon Pumper, Pretty Girl (Table 8, Wombat)
- Lookbooks: putting together commercial lookbooks from shoot pictures - Nookie Beach, Kid Creature

- Designing 1st Summer Suboo range : SS2011
- Creation of themes and theme boards for design and print inspiration
- Meetings with local print and fabric suppliers
- Illustrator technical illustration of range and board colour ups.
- Specification sheets and measurement details
- Placing styles with off shore manufacturers (India and China)
- Photoshop- creation of SUBOO promotional material (ie: flyers, internet competitions etc)

Male and Female sweat/ hoody range
- Developing new ranges for a brand extension project for Davenport.
- Designing initial mens and womens ranges along with branding and print concepts.
- Sourcing factories, fabrics, trims. Choosing factories to work with.
- Creation of new block shapes, specs and pack work, style number creation, colour ranging, delivery ranging
- Development trip to China (Shanghai) for placing styles and costings.
- Marketing brand overview creation
- Fitting and fit comments
- Price negotiations
- Arranging advertising/ Salesmen sampling.
- Presentation of brand extension to large Australian retailers in buying meetings (Myer and Big W)
- Design of new SS2011 range for mens and womens sweat/ hoody range
- Analysis of the market place and sales analysis
Within this position I competently looked after the new brand extension area.

- Theme concept, colour fabric, print board creation
- Research and development from OS catwalk and mainstream fashion trends.
- Design and development of winter capsule ranges.
- Design and development of prints for the range into repeat form.
- Creation of specs sheets and excel fabric sheets.
- Specking and pattern making initial designs.
- Overseeing offshore development processes.
- Overseeing look book shoot.
- Touch ups to Look book shoot.

- Design and development of swim capsule range.
- Design and development of prints for the range into repeat form.
- Creation of swim spec sheets and excel fabric sheets.
- Specking and pattern making initial designs.
- Overseeing offshore development processes.

- Designing key areas of jersey and knitwear ranges
- Designing and assisting the design process in Lifestyle and denim ranges
- Trend forecasting and presentation work of SS and AW catwalks and consistent weekly style updates.
- Development of colour palette’s and theme boards.
- Approval of lab dips/ strike offs/ bulk fabrics/ trims
- Follow through of style from conceptual and design stage to delivery of style.
- Fabric and trim sourcing.
- Detailed specification sheets and design packs.
- Garment illustration (hand drawn and Illustrator).
- Branding concepts, creation, updates and upkeep.
- Price and Buying Negotiations.
- Set up and raising of orders.
- Garment Fitting and fit comments.
- Artwork development, creation and colouring for prints/ placements/ embroideries etc.
- Set up and of excel files for tracking styles and critical paths.
- Range board set up and updates.
- Market and sales analysis of areas.
- Presentation of styles in buying meetings.
- Critical range review meetings.
- Daily liaisons with local and off shore suppliers.
- Training staff for junior roles in design and product development.
- Overseeing junior staff with roles and workload.
- Regular shopping and market place visits.

OCEAN ANGEL - Girls wear 7-14 (Tween Market- Street and Surf)
- woven, jersey and swim
- Designing specific ranges in accordance with buying briefs.
- Illustrator and hand drawn technical illustrations.
- Trend forecasting and presentation work.
- Development of colour palette’s and theme boards.
- Follow through of style from conceptual and design stage to delivery of style. Off shore and local supplier base.
- Price negotiations.
- Fabric, trim and print sourcing.
- Detailed specification sheets and design packs.
- Set up and raising of orders.
- Garment Fitting, fit comments and production comments.
- Artwork development, creation and colouring for prints/ placements/ embroideries etc.
- Supplier meetings
- Set up and of excel files for tracking styles
- Range board set up and updates.
- Buying meetings.
- Daily liaisons with local and off shore suppliers.
- Coordination of graphic department to get ranges ready for buying meetings.
- Overseeing junior staff with roles and workload.
- Regular shopping and market place visits.