|Education||(University of New South Wales)(Duke University)(Studio Art Centers International)(New York University)|
Q: What do you get when you cross an Art Major from Duke University with an MBA from the Australian Graduate School of Management?
A: Jonathan Blackwell, MBA of Lineaist.com and Linebrand.com.au
In 2013 the artist and designer alter ego of Jonathan Blackwell, Lineaist, was rebranded as a Design Strategy business, Linebrand, making the identity easier to say, spell, and search for online.
Reporting to managers in Norway, the Ukraine and United States, organise Sydney events and give presentations on the use of Elance as an online work management resource.
Recently rebranded from Lineaist, Linebrand focuses on two aspects of design thinking:
1. Workshops that develop concepts based on thought leadership within a business
2. Design collateral that communicates complex and competitive concepts in pictures
Serve on a team facilitating Design Forums; creative workshops where businesses are brought into a rigid process to drive solutions to business problems through creative thinking.
Developed a number of visual communications strategies in a co-creation process with project managers and engineers. One solution, called a Terrain Map, displayed a global pool of resources showing constraints in a wall-sized GANTT chart.
Co-facilitation of workshops in Singapore, South Africa and New South Wales to increase uptake of information in a global team by 50% through added visual communications.
Management of a contractor with $16K to build an animated interactive sales tool to accelerate sales presentations by 200% through virtual delivery.
Modulex, a LEGO company, leads the production of modular signage systems, and introduced one of the first fully integrated digital signage systems in the world, Ariadne.
Chosen to join curated textile design exhibition by the Design Institute of Australia
Accepted into curated Sydney Design exhibition with LAMP ethical fashion display
Press article by Claire Dunn for ethical fashion retail pop-up,
Article featuring Angela Nash of Ampersander and Jonathan Blackwell of Lineaist in an ethical fashion collaboration for Sydney Fashion Week
Visualisation of various roles in the business and the flow of work between them, illustrating where bottlenecks occur and how to facilitate them by rearranging the work management.
Visualisation of the CommBank business model with all areas of banking combined with the information technology backend and where their customers have touch points with the business.