Brief
Understand the process of brand management and strategy and its relationship to branded environment design through a comprehensive report based on research into a retail project.

Design Solution
Alannah Hill is a design approach that has a flair of Ms Hills coquettish and ornamental nature making it one of few designs with an idiosyncratic grace. David Hicks, the interior Designer of many Alannah Hill retail spaces has used pink as a base for his concept and created an architectural environment with strong bones and feminine touches.

Outcomes
- Research Report
- SWOT analysis
- Brand Strategy; Brand Driver, Brand Value Proposition and Mood board
- Repositioning the brand experience