Lalita Lu

Art Director, Illustrator, Textile Designer

Fashion

Education 2002-2004(TAFE NSW - Sydney Institute (Fashion Design Studio))1995-1999(University of Wollongong)
Employer Sapling Child
Location Sydney Australia
Website

Lalita Lu is an illustrator and designer with an avid love for what she (not so accidentally) specialises in: textile and surface design.

With strength that lies in illustration and textile design, Lalita has over 13 years combined concept development and design experience across a diverse range of industries including fashion, homewares, film, music, advertising and even automobile.

It should be highlighted that she is highly skilled in illustration and textile design for fashion- both high end and commercial- including babywear, childrenswear, womenswear, menswear, sleepwear and accessories.

She has worked as an Art Director, Illustrator and Designer in Australia, Japan and Thailand and has worked with a number of clients both locally and internationally including Sapling Child, Peter Alexander, Mambo, Shona Joy and Romance Was Born.

She has also had experience working as a Lecturer in all areas of Fashion including Fashion Illustration, Textiles and CAD.

Having worked in a broad range of industries, in a wide variety of roles (Illustrator, Fashion & Textile Designer, Stylist), used a variety of mixed media in creating artworks (pencil, collage, painting, photography and digital) and interior spaces (designing for Pop Up Shops and exhibitions) she has become highly flexible in her style and adaptable in the application of her creative skills across all mediums- which provides her with a strong commercial edge.

more...

Skills

  • Animals
  • Collage
  • Conceptual
  • Design
  • Drawing
  • Fabric
  • Fashion
  • Fashion Design
  • Illustrator
  • InDesign
  • Painting
  • Photoshop
  • Print Design
  • Silkscreen
  • Web Design
See All See Less

Portfolio

Dollars & Cents

Dollars & Cents | Textile Design

78
0
Eye of The

Eye of The | Textile Design

4
1
Lepus Australis

Lepus Australis | Illustration

33
0
La La Land Published Gift Cards

La La Land Published Gift Cards | Illustration

24
1
BLONDES MAKE BETTER T-SHIRTS

BLONDES MAKE BETTER T-SHIRTS | Illustration

29
0
Nan-Scape

Nan-Scape | Textile Design

10
0
Tale For Tine

Tale For Tine | Textile Design

15
0
Devils At Dusk

Devils At Dusk | Textile Design

18
0
K Sera Creations

K Sera Creations | Textile Design

9
0
Writing Maps

Writing Maps | Illustration

8
0
Me & Oli's Puns & Fables

Me & Oli's Puns & Fables | Textile Design

14
0
Sapling Child

Sapling Child | Textile Design

11
0
Sapling Child

Sapling Child | Textile Design

9
0
K Sera Creations

K Sera Creations | Textile Design

9
0
Twilight Tea Party & Night Ninjas!

Twilight Tea Party & Night Ninjas! | Textile Design

7
0
Colours To Call Home

Colours To Call Home | Illustration

4
0
La La Land Christmas Card Set

La La Land Christmas Card Set | Illustration

5
0
Me & Oli's First Adventures

Me & Oli's First Adventures | Textile Design

106
0
Flamingoes & Swans

Flamingoes & Swans | Textile Design

88
0
Roomance for Made590

Roomance for Made590 | Textile Design

150
0
Mambo

Mambo | Textile Design

78
0
Shona Joy SS '12 Moroccan Love

Shona Joy SS '12 Moroccan Love | Textile Design

4
0
Me & Oli's Puns & Fables

Me & Oli's Puns & Fables | Fashion Design

325
0
Peter Alexander Christmas Collection '09

Peter Alexander Christmas Collection '09 | Textile Design

215
2
Shona Joy SS '12

Shona Joy SS '12 | Textile Design

38
0
Peter Alexander Australiana

Peter Alexander Australiana | Textile Design

43
0
Peter Alexander Lights Out Collection.

Peter Alexander Lights Out Collection. | Textile Design

81
0
Sapling Child

Sapling Child | Textile Design

8
0
moonlight series.

moonlight series. | Illustration

23
0
Ode To Cat

Ode To Cat | Illustration

11
0
'yet, he is still on my mind'

'yet, he is still on my mind' | Illustration

20
0
Romance Was Bown Fruits & Flowers Collection

Romance Was Bown Fruits & Flowers Collection | Textile Design

67
0
Shona Joy Winter '10.

Shona Joy Winter '10. | Textile Design

44
0
Urban Walkabout

Urban Walkabout | Illustration

26
0
Homegrown Illustrations.

Homegrown Illustrations. | Illustration

17
0
Oceans A Part

Oceans A Part | Stylist

19
0
BK Magazine

BK Magazine | Illustration

10
0
Yenn

Yenn | Stylist

15
0
Peita Gregory Make-Up

Peita Gregory Make-Up | Illustration

35
0

👥 Recommendations

  • Fashion Design 1
  • Graphic Design 1
  • Illustration 1
  • Textile Design 1

Employers

  • Sapling Child
    Art Director
    2011 - Present

    Art direction, design and illustration of textile yardage & placement prints
    Art direction and design of branding

  • Freelance
    Illustrator & Graphic Designer, Fashion & Textile Designer
    2007 - Present

    Clients included Peter Alexander, Romance Was Born, Sapling Babywear, Karolina York, Six Hands, Mambo

    Role:

    Design conception and development of artwork for textile yardage and placement prints.

  • Raffles International College Bangkok
    Lecturer- Fashion Department
    2012 - 2014

    Part time lecturing in subjects covering the areas of Textile, Graphic design for Fashion
    & Textiles, Fashion Illustration

  • Shona Joy
    Design Room Manager/2nd In Charge/ In House Graphic Designer
    2004 - 2007

    The roles and responsibilities carried out at Shona Joy were diverse, covering both areas of Design and Production.

    Experience specific to Design:
    • Developing concepts and designing textile placement and yardage prints for commercial production of t-shirts for over 7 collections

    • Designing Look Books, Swing tickets and promotional material for 7
    collections

    • Branding design of the Shona Joy label- logo development, letterheads, business cards and various seasonal promotional material

    • Trend forecasting and storyboarding for each season

    • Range planning and design of Ready-To-Wear collections specific to the Shona Joy target market- from initial concept, through to
    sample cutting of all fabrics, fittings and salesman sample design

    • Design of fabric stories for each range

    • Fabric and accessories sourcing

  • WSA Online
    Senior Graphic/Web Designer
    2000 - 2002

    WSA Online was a web based company with clients in a broad range of industries including automobile and tourism.

    Roles at wsa online were:
    • Developing working relationships with clients in order to utilise client knowledge of products and services offerings for online communication and coupling this knowledge with my own design skills
    to create the most effective interface for users

    • Research and Creative Brief Development

    • Identifying and collating client and target audience needs with the objective being to create the most effective front end web design solution

    Clients at WSA Online:
    MITSUBISHI, TIAS, ACCOR, FORD, HYUNDAI, AUSTRALIA POST, CHAOS
    MUSIC, CITIBANK, MACQUARIE BANK, VIRGIN RADIO, FRANKLINS

  • Spike
    Web Designer
    1999 - 2000

    Spike was a large web based corporation with clients in a broad range of industries including fashion, lifestyle and automobile.

    Roles at spike were:
    • Researching, identifying and collating client and target audience information for purposes of creating the most effective interface design

    • Front end web design for clients across a diverse range of industries including fashion, automobile, lifestyle, finance, tourism, sport.

    Clients at Spike:
    RIP CURL, ISSEY MIYAKE, MERCEDES AUSTRALIAN FASHION WEEK (1999)
    TOYOTA, HONDA, MELBOURNE CRICKET GROUNDS, CALIFORNIA CULTURE
    NET, AUSTRADE, COMMONWEALTH BANK
    career history

Education

  • TAFE NSW - Sydney Institute (Fashion Design Studio)
    Advanced Diploma in Fashion Design
    2002 - 2004
  • University of Wollongong
    Bachelor of Commerce & Bachelor of Creative Arts
    1995 - 1999

Awards and Achievements

  • 'Site of the day' from Awwwards

    I designed an online shop for my own label 'Me & Oli'.

    An interactive and illustrated site, the user has the ability to choose a print and match it to a garment shape. I did all the illustration and user interface design for the site.

    The website was also included in the book "The 365 best css websites around the world. 2011".


    4/08/2011

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