Dollars & Cents

Dollars & Cents
Textile Design

🌄 1
84
0
Eye of The

Eye of The
Textile Design

🌄 1
7
1
Lepus Australis

Lepus Australis
Illustration

🌄 1
39
0
La La Land Published Gift Cards

La La Land Published Gift Cards
Illustration

🌄 5
27
1
BLONDES MAKE BETTER T-SHIRTS

BLONDES MAKE BETTER T-SHIRTS
Illustration

🌄 2
31
0
Nan-Scape

Nan-Scape
Textile Design

🌄 1
11
0
Tale For Tine

Tale For Tine
Textile Design

🌄 1
18
0
Devils At Dusk

Devils At Dusk
Textile Design

🌄 1
20
0
K Sera Creations

K Sera Creations
Textile Design

🌄 1
11
0
Writing Maps

Writing Maps
Illustration

🌄 2
8
0
Me & Oli's Puns & Fables

Me & Oli's Puns & Fables
Textile Design

🌄 3
17
0
Sapling Child

Sapling Child
Textile Design

🌄 2
12
0
Sapling Child

Sapling Child
Textile Design

🌄 4
13
0
K Sera Creations

K Sera Creations
Textile Design

🌄 1
11
0
Twilight Tea Party & Night Ninjas!

Twilight Tea Party & Night Ninjas!
Textile Design

🌄 2
10
0
Colours To Call Home

Colours To Call Home
Illustration

🌄 1
4
0
La La Land Christmas Card Set

La La Land Christmas Card Set
Illustration

🌄 6
6
0
Me & Oli's First Adventures

Me & Oli's First Adventures
Textile Design

🌄 4
111
0
Flamingoes & Swans

Flamingoes & Swans
Textile Design

🌄 1
93
0
Roomance for Made590

Roomance for Made590
Textile Design

🌄 3
156
0
Mambo

Mambo
Textile Design

🌄 3
85
0
Shona Joy SS '12 Moroccan Love

Shona Joy SS '12 Moroccan Love
Textile Design

🌄 3
5
0
Me & Oli's Puns & Fables

Me & Oli's Puns & Fables
Fashion Design

🌄 14
331
0
Peter Alexander Christmas Collection '09

Peter Alexander Christmas Collection '09
Textile Design

🌄 6
238
2
Shona Joy SS '12

Shona Joy SS '12
Textile Design

🌄 3
38
0
Peter Alexander Australiana

Peter Alexander Australiana
Textile Design

🌄 1
50
0
Peter Alexander Lights Out Collection.

Peter Alexander Lights Out Collection.
Textile Design

🌄 8
84
0
Sapling Child

Sapling Child
Textile Design

🌄 4
12
0
moonlight series.

moonlight series.
Illustration

🌄 3
25
0
Ode To Cat

Ode To Cat
Illustration

🌄 1
12
0
'yet, he is still on my mind'

'yet, he is still on my mind'
Illustration

🌄 1
22
0
Romance Was Bown Fruits & Flowers Collection

Romance Was Bown Fruits & Flowers Collection
Textile Design

🌄 8
69
0
Shona Joy Winter '10.

Shona Joy Winter '10.
Textile Design

🌄 4
44
0
Urban Walkabout

Urban Walkabout
Illustration

🌄 5
26
0
Homegrown Illustrations.

Homegrown Illustrations.
Illustration

🌄 10
18
0
Oceans A Part

Oceans A Part
Stylist

🌄 22
19
0
BK Magazine

BK Magazine
Illustration

🌄 6
10
0
Yenn

Yenn
Stylist

🌄 2
15
0
Peita Gregory Make-Up

Peita Gregory Make-Up
Illustration

🌄 8
40
0

👥 Recommendations

  • Fashion Design 1
  • Graphic Design 1
  • Illustration 1
  • Textile Design 1

Skills

Animals, Collage, Conceptual, Design, Drawing, Fabric, Fashion, Fashion Design, Illustrator, InDesign, Painting, Photoshop, Print Design, Silkscreen, Web Design

Employers

  • Sapling Child
    Art Director
    2011 - Present

    Art direction, design and illustration of textile yardage & placement prints
    Art direction and design of branding

  • Freelance
    Illustrator & Graphic Designer, Fashion & Textile Designer
    2007 - Present

    Clients included Peter Alexander, Romance Was Born, Sapling Babywear, Karolina York, Six Hands, Mambo

    Role:

    Design conception and development of artwork for textile yardage and placement prints.

  • Raffles International College Bangkok
    Lecturer- Fashion Department
    2012 - 2014

    Part time lecturing in subjects covering the areas of Textile, Graphic design for Fashion
    & Textiles, Fashion Illustration

  • Shona Joy
    Design Room Manager/2nd In Charge/ In House Graphic Designer
    2004 - 2007

    The roles and responsibilities carried out at Shona Joy were diverse, covering both areas of Design and Production.

    Experience specific to Design:
    • Developing concepts and designing textile placement and yardage prints for commercial production of t-shirts for over 7 collections

    • Designing Look Books, Swing tickets and promotional material for 7
    collections

    • Branding design of the Shona Joy label- logo development, letterheads, business cards and various seasonal promotional material

    • Trend forecasting and storyboarding for each season

    • Range planning and design of Ready-To-Wear collections specific to the Shona Joy target market- from initial concept, through to
    sample cutting of all fabrics, fittings and salesman sample design

    • Design of fabric stories for each range

    • Fabric and accessories sourcing

  • WSA Online
    Senior Graphic/Web Designer
    2000 - 2002

    WSA Online was a web based company with clients in a broad range of industries including automobile and tourism.

    Roles at wsa online were:
    • Developing working relationships with clients in order to utilise client knowledge of products and services offerings for online communication and coupling this knowledge with my own design skills
    to create the most effective interface for users

    • Research and Creative Brief Development

    • Identifying and collating client and target audience needs with the objective being to create the most effective front end web design solution

    Clients at WSA Online:
    MITSUBISHI, TIAS, ACCOR, FORD, HYUNDAI, AUSTRALIA POST, CHAOS
    MUSIC, CITIBANK, MACQUARIE BANK, VIRGIN RADIO, FRANKLINS

  • Spike
    Web Designer
    1999 - 2000

    Spike was a large web based corporation with clients in a broad range of industries including fashion, lifestyle and automobile.

    Roles at spike were:
    • Researching, identifying and collating client and target audience information for purposes of creating the most effective interface design

    • Front end web design for clients across a diverse range of industries including fashion, automobile, lifestyle, finance, tourism, sport.

    Clients at Spike:
    RIP CURL, ISSEY MIYAKE, MERCEDES AUSTRALIAN FASHION WEEK (1999)
    TOYOTA, HONDA, MELBOURNE CRICKET GROUNDS, CALIFORNIA CULTURE
    NET, AUSTRADE, COMMONWEALTH BANK
    career history

Education

  • TAFE NSW - Sydney Institute (Fashion Design Studio)
    Advanced Diploma in Fashion Design
    2002 - 2004
  • University of Wollongong
    Bachelor of Commerce & Bachelor of Creative Arts
    1995 - 1999

Awards and Achievements

  • 'Site of the day' from Awwwards

    I designed an online shop for my own label 'Me & Oli'.

    An interactive and illustrated site, the user has the ability to choose a print and match it to a garment shape. I did all the illustration and user interface design for the site.

    The website was also included in the book "The 365 best css websites around the world. 2011".


    4/08/2011

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Lalita Lu

Education 2002-2004 - TAFE NSW - Sydney Institute (Fashion Design Studio)
1995-1999 - University of Wollongong
Employer Sapling Child
Location Sydney Australia
Website

 

About Lalita

Lalita Lu is an illustrator and designer with an avid love for what she (not so accidentally) specialises in: textile and surface design.

With strength that lies in illustration and textile design, Lalita has over 13 years combined concept development and design experience across a diverse range of industries including fashion, homewares, film, music, advertising and even automobile.

It should be highlighted that she is highly skilled in illustration and textile design for fashion- both high end and commercial- including babywear, childrenswear, womenswear, menswear, sleepwear and accessories.

She has worked as an Art Director, Illustrator and Designer in Australia, Japan and Thailand and has worked with a number of clients both locally and internationally including Sapling Child, Peter Alexander, Mambo, Shona Joy and Romance Was Born.

She has also had experience working as a Lecturer in all areas of Fashion including Fashion Illustration, Textiles and CAD.

Having worked in a broad range of industries, in a wide variety of roles (Illustrator, Fashion & Textile Designer, Stylist), used a variety of mixed media in creating artworks (pencil, collage, painting, photography and digital) and interior spaces (designing for Pop Up Shops and exhibitions) she has become highly flexible in her style and adaptable in the application of her creative skills across all mediums- which provides her with a strong commercial edge.

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