Ken Buchan

Creative Director / Senior Writer

Advertising

Education (AWARD School)(University of Western Sydney)
Employer Whybin TBWA
Location Sydney Australia
Website

Hello, I am a Creative with a passion for creating ideas born from compelling insights, with over sixteen years experience in advertising.

I started out as an Art Director, which has given me an eye for design and typography and the ability to sketch storyboards and scamps.

Now as a Senior Copywriter I love distilling the idea down to its simplest form in a headline, striking the right tone in copy or crafting a captivating script. There’s nothing quite like seeing it all come to life, whilst collaborating with the best in the industry.

My years as Creative Director and Creative Services Manager client-side means I’m very comfortable: presenting ideas, overseeing work, mentoring younger creatives, managing designers in studio and exploring the best expression of an idea on TV and photography shoots. Above all however, finding the right ideas to solve clients’ problems inspires me – no matter what the medium.

Over my career I’ve been recognised at numerous award shows including: Cannes, London Internationals, New York Festivals, Spikes Asia and AWARD.

Regarding qualifications I have a Bachelor in Applied Communications Degree, majoring in Advertising, Public Relations, Literature and Film from the University of Western Sydney.

I also completed AWARD School (Australian Writers and Art Directors School) before entering Adland.

Specialties: Creative Directing, Art Direction & Copywriting for TV, radio, digital, print, brand, retail, digital, activation/promotional campaign concepts and social media. Managing pitches, naming products, writing creative rationales, writing photography, director's and casting briefs, supervising TV and photography shoots and overall working with clients to solve their unique problems.

Email:
kenbuchan@hotmail.com

Phone:
0416 13 23 55

Areas of Expertise:
Creative Director, Art Direction, Copywriting, Strategic Marketing, Conceptualising, Advertising, Ideas

Skills:
Creative Direction, Art Direction, Strategic Marketing., Copywriting both long and short copy, Ambient and Digital

more...

Skills

  • Advertising
  • Ambient Campaigns
  • Art Direction
  • Commercials
  • Copywriting
  • Creative Direction
  • Design
  • Digital
  • Environment
  • Events
  • Excel
  • Film
  • Games
  • InDesign
  • Online Campaigns
See All See Less

Portfolio

TAB Melbourne Twitter Cup

TAB Melbourne Twitter Cup | Creative & Art Direction

2
0
TAB BETTING SEASON

TAB BETTING SEASON | Creative & Art Direction

8
0
National Gallery of Australia 25th Anniversary

National Gallery of Australia 25th Anniversary | Creative & Art Direction

41
0
Telecommunications TransACT

Telecommunications TransACT | Writing

44
0
AFL Lounge with a Legend

AFL Lounge with a Legend | Creative & Art Direction

3
0
TAB Socceroos TVCs

TAB Socceroos TVCs | Creative & Art Direction

16
0
TAB BACK GOLD

TAB BACK GOLD | Creative & Art Direction

2
0
TNZ

TNZ | Marketing

3
0
Own a Champion Racehorse

Own a Champion Racehorse | Creative & Art Direction

1
0
TAB 'Unforgettable Form'

TAB 'Unforgettable Form' | Marketing

21
0
100% Pure New Zealand

100% Pure New Zealand | Writing

22
0
FOXTEL IDENTS

FOXTEL IDENTS | Creative & Art Direction

71
0
TAB 'Unforgettable Form'

TAB 'Unforgettable Form' | Writing

12
0
Stockland Property

Stockland Property | Creative & Art Direction

13
0
wife swap australia campaign

wife swap australia campaign | Creative & Art Direction

153
0
Gutsy Challenge

Gutsy Challenge | Creative & Art Direction

16
0
XYZ Networks Ads

XYZ Networks Ads | Creative & Art Direction

32
0
Schick 'Neck'

Schick 'Neck' | Creative & Art Direction

18
0
Museum of Australian Democracy at Old Parliament House

Museum of Australian Democracy at Old Parliament House | Creative & Art Direction

14
0
FOXTEL PRESS, RADIO & Promo

FOXTEL PRESS, RADIO & Promo | Writing

119
1
Wild Turkey 'Decoy' Accept no Imitations

Wild Turkey 'Decoy' Accept no Imitations | Creative & Art Direction

13
0
Marnti Warajanga 'We're Travelling'

Marnti Warajanga 'We're Travelling' | Writing

23
0
Museum of Australian Democracy at Old Parliament House

Museum of Australian Democracy at Old Parliament House | Creative & Art Direction

20
0
ACTEW Water Conservation TVC

ACTEW Water Conservation TVC | Creative & Art Direction

7
0
Gentleman Jack

Gentleman Jack | Creative & Art Direction

18
0
Cris Cordeiro Photography Promo

Cris Cordeiro Photography Promo | Writing

27
0
Tourism & Wine

Tourism & Wine | Creative & Art Direction

23
0
Dubbo Zoo

Dubbo Zoo | Creative & Art Direction

7
0
Huggies Little Swimmers

Huggies Little Swimmers | Creative & Art Direction

18
0
Wonderland Sydney ads

Wonderland Sydney ads | Creative & Art Direction

22
0
Rebel Sport

Rebel Sport | Creative & Art Direction

47
0
Whitcoulls Books NZ

Whitcoulls Books NZ | Creative & Art Direction

7
0
FOX SPORTS

FOX SPORTS | Writing

3
0
FOXTEL Melbourne Arts Festival & Foxtel Business

FOXTEL Melbourne Arts Festival & Foxtel Business | Creative & Art Direction

37
0
Canberra Festivals

Canberra Festivals | Creative & Art Direction

25
0

👥 Recommendations

  • Writing 2

Employers

  • Whybin TBWA
    Creative Director / Senior Writer
    2014 - Present

    Senior Writer at Whybin/TBWA Group Sydney working across all aspects of the business which has been recognised as the most creative agency in Australia by the Big Won Report.

  • Whybin TBWA
    Writer
    2013 - Present

    Working on great brands in 'The agency of the year' and loving it...

Education

  • AWARD School
    AWARD
    1994 - 1994
  • University of Western Sydney
    Bachelor of Applied Communications
    1989 - 1991

Awards and Achievements

  • Promaxbda Awards

    Wife Swap Campaign picks up a Gold, Silver & Bronze at International Promaxbda Awards


    2012
  • Promaxbda Awards

    Wife Swap Campaign picks up a Gold, Silver & Bronze at International Promaxbda Awards


    2012

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