Ken Buchan

Creative Director / Senior Writer

Advertising

Education (AWARD School)(University of Western Sydney)
Employer Whybin TBWA
Location Sydney Australia
Website

Hello and thanks for checking out my loop folio of ads and other content, for a more in depth view check out my official site at www.kenbuchan.com

I’m a writer who can also concept visually because I began as an Art Director at Y&R Adelaide followed by JWT Sydney. My start in Art Direction gave me an eye for design and typography and the ability to sketch storyboards and scamps, but crafting words is what I enjoy most and I haven’t looked back.

I have a Bachelor of Arts in Applied Communications majoring in Advertising, Public Relations, Literature and Film from the University of Western Sydney. I have also completed and tutored AWARD School.

I’ve worked in multi-nationals and indy agencies in Sydney, Adelaide and New Zealand and as Creative Director in Canberra. Now as a Senior Copywriter at Whybin TBWA Sydney, I continue to relish distilling an idea down to its simplest form in a headline, striking the right tone in copy or crafting a captivating and persuasive script.

Over my 20 year career I’ve been recognised at numerous award shows including: Cannes, London Internationals, New York Festivals, Spikes Asia, AWARD, Adelaide Art Directors Club and AGDA among others.

I’ve even worked ‘Client-Side’ as Creative Services Manager for Rebel Sport in Sydney, where I managed a studio of designers and oversaw all external film and photography production.

Also outside of Adland I’ve recently finished wording the narrative for a documentary series – spoken by Jack Thompson – about World Photographers on their quest to capture the ultimate image for Canon and National Geographic, so watch this space.

I love being a Creative because we get to dream up ideas about new topics every day and then collaborate with the very best in the business to bring them to life.

So if you’re looking for a Writer who can solve your clients’ problems with flair – let’s talk.

0416 13 23 55

Kendall Buchan

Specialties: Creative Directing, Art Direction & Copywriting for TV, radio, digital, print, brand, retail, digital, activation/promotional campaign concepts and social media. Managing pitches, naming products, writing creative rationales, writing photography, director's and casting briefs, supervising TV and photography shoots and overall working with clients to solve their unique problems.

Email:
kenbuchan@hotmail.com

Areas of Expertise:
Creative Director, Copywriting, Art Direction, Conceptualising, Advertising, Ideas, Strategic Marketing.

Skills:
Creative Direction, Art Direction, Strategic Marketing., Copywriting both long and short copy, Ambient and Digital

more...

Skills

  • Advertising
  • Ambient Campaigns
  • Art Direction
  • Commercials
  • Copywriting
  • Creative Direction
  • Design
  • Digital
  • Environment
  • Events
  • Excel
  • Film
  • Games
  • InDesign
  • Online Campaigns
See All See Less

Portfolio

TAB Melbourne Twitter Cup

TAB Melbourne Twitter Cup | Creative & Art Direction

17
0
TAB The Action's Calling

TAB The Action's Calling | Creative & Art Direction

12
0
TAB BETTING SEASON

TAB BETTING SEASON | Creative & Art Direction

23
0
National Gallery of Australia 25th Anniversary

National Gallery of Australia 25th Anniversary | Creative & Art Direction

51
0
Telecommunications TransACT

Telecommunications TransACT | Writing

45
0
AFL Lounge with a Legend

AFL Lounge with a Legend | Creative & Art Direction

5
0
TAB Socceroos TVCs

TAB Socceroos TVCs | Creative & Art Direction

18
0
TAB BACK GOLD

TAB BACK GOLD | Creative & Art Direction

2
0
TNZ

TNZ | Marketing

4
0
Own a Champion Racehorse

Own a Champion Racehorse | Creative & Art Direction

4
0
TAB 'Unforgettable Form'

TAB 'Unforgettable Form' | Marketing

23
0
100% Pure New Zealand

100% Pure New Zealand | Writing

25
0
FOXTEL IDENTS

FOXTEL IDENTS | Creative & Art Direction

79
0
Stockland Property

Stockland Property | Creative & Art Direction

20
0
wife swap australia campaign

wife swap australia campaign | Creative & Art Direction

183
0
Gutsy Challenge

Gutsy Challenge | Creative & Art Direction

21
0
XYZ Networks Ads

XYZ Networks Ads | Creative & Art Direction

34
0
Schick 'Neck'

Schick 'Neck' | Creative & Art Direction

18
0
Museum of Australian Democracy at Old Parliament House

Museum of Australian Democracy at Old Parliament House | Creative & Art Direction

22
0
FOXTEL PRESS, RADIO & Promo

FOXTEL PRESS, RADIO & Promo | Writing

166
1
Wild Turkey 'Decoy' Accept no Imitations

Wild Turkey 'Decoy' Accept no Imitations | Creative & Art Direction

17
0
Marnti Warajanga 'We're Travelling'

Marnti Warajanga 'We're Travelling' | Writing

25
0
Museum of Australian Democracy at Old Parliament House

Museum of Australian Democracy at Old Parliament House | Creative & Art Direction

20
0
ACTEW Water Conservation TVC

ACTEW Water Conservation TVC | Creative & Art Direction

8
0
Gentleman Jack

Gentleman Jack | Creative & Art Direction

31
0
Cris Cordeiro Photography Promo

Cris Cordeiro Photography Promo | Writing

28
0
Tourism & Wine

Tourism & Wine | Creative & Art Direction

27
0
Dubbo Zoo

Dubbo Zoo | Creative & Art Direction

9
0
Huggies Little Swimmers

Huggies Little Swimmers | Creative & Art Direction

20
0
Wonderland Sydney ads

Wonderland Sydney ads | Creative & Art Direction

37
0
Rebel Sport

Rebel Sport | Creative & Art Direction

67
0
Whitcoulls Books NZ

Whitcoulls Books NZ | Creative & Art Direction

8
0
FOX SPORTS

FOX SPORTS | Writing

5
0
FOXTEL Melbourne Arts Festival & Foxtel Business

FOXTEL Melbourne Arts Festival & Foxtel Business | Creative & Art Direction

43
0
Canberra Festivals

Canberra Festivals | Creative & Art Direction

33
0

👥 Recommendations

  • Writing 3
  • Creative & Art Direction 1

Employers

  • Whybin TBWA
    Senior Writer
    2013 - Present

    Senior Writer at Whybin/TBWA Group Sydney working across all aspects of the business which has been recognised as the most creative agency in Australia by the Big Won Report.

Education

  • AWARD School
    AWARD
    1994 - 1994
  • University of Western Sydney
    Bachelor of Applied Communications
    1989 - 1991

Awards and Achievements

  • CANNES Finalist – Promo and Activation – TAB Back Gold Reversible Scarf

    CANNES

    Finalist – Promo and Activation – TAB Back Gold Reversible Scarf #Backgold


    2014
  • AWARD AWARDS Bronze Pencil – Social – TAB Melbourne Twitter Cup

    AWARD AWARDS
    Bronze Pencil – Social – TAB Melbourne Twitter Cup


    2014
  • Award Awards Bronze Pencil – Digital – Website Business to Consumer – TAB Melbourne Twitter Cup.

    Award Awards Bronze Pencil – Digital – Website Business to Consumer – TAB Melbourne Twitter Cup.


    2014
  • ADMA Highly Commended – Data Visualisation – TAB Melbourne Twitter Cup Highly Commended – Digital & Social Advertising – TAB Melbourne Twitter Cup

    ADMA
    Highly Commended – Data Visualisation – TAB Melbourne Twitter Cup
    Highly Commended – Digital & Social Advertising – TAB Melbourne Twitter Cup


    2014
  • APMA STAR AWARDS Silver – Best use of social marketing in campaign – TAB Melbourne Twitter Cup

    APMA STAR AWARDS
    Silver – Best use of social marketing in campaign – TAB Melbourne Twitter Cup


    2014
  • SPIKES ASIA Shortlist – Digital – TAB Melbourne Twitter Cup

    SPIKES ASIA
    Shortlist – Digital – TAB Melbourne Twitter Cup


    2014
  • Promaxbda Awards Gold, Silver & Bronze – for β€˜Wife Swap Australia’ Lifestyle YOU.

    Wife Swap Campaign picks up a Gold, Silver & Bronze at International Promaxbda Awards


    2012
  • Promaxbda Awards

    Wife Swap Campaign picks up a Gold, Silver & Bronze at International Promaxbda Awards


    2012

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