Hello, I am a Creative with a passion for creating ideas born from compelling insights, with over sixteen years experience in advertising.

I started out as an Art Director, which has given me an eye for design and typography and the ability to sketch storyboards and scamps.

Now as a Senior Copywriter I love distilling the idea down to its simplest form in a headline, striking the right tone in copy or crafting a captivating script. There’s nothing quite like seeing it all come to life, whilst collaborating with the best in the industry.

My years as Creative Director and Creative Services Manager client-side means I’m very comfortable: presenting ideas, overseeing work, mentoring younger creatives, managing designers in studio and exploring the best expression of an idea on TV and photography shoots. Above all however, finding the right ideas to solve clients’ problems inspires me – no matter what the medium.

Over my career I’ve been recognised at international award shows, and reinvigorated high-profile brands including: FOXTEL, Virgin, Mitsubishi Motors, McWilliams Wines, Australian Capital Tourism, St George Bank, Rebel Sport, Schick, Wild Turkey Bourbon, Old Parliament House, The National Gallery of Australia and The Museum of Australian Democracy.

Regarding qualifications I have a Bachelor in Applied Communications Degree, majoring in Advertising, Public Relations, Literature and Film from the University of Western Sydney.

I also completed AWARD School (Australian Writers and Art Directors School) before entering Adland.

Specialties: Creative Directing, Art Direction & Copywriting for TV, radio, digital, print, brand, retail, digital, activation/promotional campaign concepts and social media. Managing pitches, naming products, writing creative rationales, writing photography, director's and casting briefs, supervising TV and photography shoots and overall working with clients to solve their unique problems.

Email:
kenbuchan@hotmail.com

Phone:
0416 13 23 55

Areas of Expertise:
Creative Director, Art Direction, Copywriting, Strategic Marketing, Conceptualising, Advertising, Ideas

Skills:
Creative Direction, Art Direction, Strategic Marketing., Copywriting both long and short copy, Ambient and Digital