Australian Turf Club
Australian Turf Club operates
all four racecourses in Sydney; Randwick Warwick Farm, Rosehill and Canterbury
Park providing world-class Thoroughbred racing all year round with Autumn and
Spring Carnivals being our pinnacle showcase times for fashion, social and
racing. When we aren’t racing we are a renowned award winning hospitality,
events and entertainment venue.
About the role
is an exciting opportunity for a Digital CRM Marketing Manager to join us as we
undergo a digital transformation. The Digital CRM Marketing Manager will be
part of a team developing Digital Marketing strategies and executions for key
segments within the business.
role is for a skilled marketing professional with a solid track record in
identifying gaps and opportunities within a category and translating data into
strategic and meaningful insights. You will be an excellent project manager
with skills working across the full marketing mix both traditional and digital
channels and you will have the ability to manage internal stakeholder
relationships as well as external agency partners. Experience in CRM/data
warehouse systems, web technologies and eTicketing systems a real bonus. You
thrive in a fast paced environment and naturally work well with people.
More specifically this role will
be responsible for:
building and continually improving the customer journey within marketing
automation and communication platforms.
edit, publish and share daily content (original text, images, video or HTML)
that builds meaningful connections and encourages community members to take
Marketo or ExactTarget Marketing Cloud Services tools and other software driven
dynamic and personalised content and communications.
closely with our product team to build product features that improve retention,
within our platform, customer experience and communications.
strategy for conversion rate and campaign optimisation, implementing an
always-on A/B testing framework to drive optimisation (e.g., test creative,
copy, audience segments, etc.).
complex segments and audience lists, using our internal tools, SQL and Exact
Target that can used for all aspects of marketing.
with the Digital Operational Excellence Team to enable & assist initiatives
for CRM/data warehouse to synthesise data from various sources.
develop and maintain journey reporting metrics.
data to develop meaningful and actionable insights.
You will have:
Brand, Traditional and Digital Management experience.
in Marketing or equivalent.
on experience with CRM, ESP & marketing automation applications such as
Salesforce Exact Target, Marketo, or mobile platforms such as Leanplum and
experience in A/B and multivariate test design, execution and analysis.
working closely with an IT team.
working with scripting languages for email personalisation such as AMP script
knowledge of analytics platforms such as Google Analytics.
knowledge of HTML and CSS including responsive design.
working with REST and SOAP APIs.
developing, delivering and operating in Digital innovation and transformation
experience working with web technologies.
of how important the experience of the customer is at all stages of their
interaction with the company.
inquisitive mind with a knack for problem solving.
ability to contribute to the newly introduced agile and test-driven development
culture with creative problem-solving and can-do attitude.
skills in communication, stakeholder management and building relationships.
Knowledge of eTicketing is desirable.
What we offer
role will be based at Royal Randwick Racecourse an outstanding working
environment located next door to Centennial Park for your lunch time walks,
just 10 mins to famous Coogee beach, and your office is on over 100 acres of
beautiful racecourse land.
to work with a passionate, professional and dedicated team promoting one of the
country’s most premium sporting, events and hospitality experiences.
staff training and development.
members access race day tickets.
onsite parking, with public transport on your doorstep.
is a challenging and rewarding position and a chance to work for a company that
values its staff. If this sound like you then apply now!