opportunity to begin a successful career as a Marketing Executive within a
rapidly growing EduTech business in the Northern Beaches of Sydney.
You will ideally be a recent graduate with some commercial marketing
experience, but above all, we are looking for someone who is self-motivated and
has a great attitude.
This is a newly created position and as such, will likely evolve over time:
are seeking a well organised and forward thinking marketing executive looking
for a creative challenge. This person will be able to generate ideas, and
execute those ideas to foster customer retention and fuel customer acquisition.
Our business is a well-established EduTech business centered on eBooks and
eLending in school and public libraries.
will be an independent thinker, passionate about understanding the customer,
and able to manage a team of external and internal contributors. In conjunction
with product owners you will formulate and execute a marketing strategy. That
strategy will evolve as the yield of activities and campaigns are monitored.
There will be significant opportunity to experiment and test ideas.
products have global appeal, and international expansion is a key part of our
Build and manage a rich content/editorial calendar that attracts a
qualified audience to our owned properties (including blog posts, whitepapers,
ebooks, reports, webinars, infographics, etc.).
Source and supervise external contributors
Be responsible for quality control of both internal and external
contributors Social Media/Community
Build and manage the company’s social media profiles and presence,
including Facebook, Twitter, LinkedIn, and additional channels that may be
Create /oversee the creation of shareable content appropriate for
specific networks to spread both our brand and our content.
Monitor and engage in relevant social discussions about our company,
competitors, and/or industry, both from existing leads and customers as well as
from brand new audiences.
Commission and supervise the writing various types of articles on a wide
range of topics for our blog.
Providing feedback to other contributors, and editing other writers’
Optimising content for search engines and lead generation.
Commission and supervise long-form content projects such as eBooks &
Oversee the preparation of eDMs and manage the schedule for regular
Liaise with other internal stakeholders to ensure eDMs are highly
relevant to customers
Review and analyse metrics to inform continuous improvement
Explore opportunities to advance acquisitions via offline advertising;
this would include print, exhibitions and direct-mail
training will be provided and you will given the opportunity to map out and
grow your career within a fantastic company.
If you believe that your education and working
experiences to date, qualify you for this position, please forward an up to
date CV (word format) along with your salary expectations