IT'S NOW COOL aims to facilitate the growth and exposure of Australia’s creative industries through an online magazine that will be a credible, relevant and accessible platform where we can show to ourselves and the rest of the world what we have to offer. INC will provide a true insight into Australia's lifestyle and culture with an emphasis on the younger generations. IT'S NOW COOL aims to inspire its readers support its community and foster the emergence and staying power of the creative culture in which it exists. Written and created primarily by young people IT'S NOW COOL is going to be an awesome addition to Australia's super-cool cultural scene.