I was commissioned to create an identity branding for an Indonesia local emerging fashion brand, Kaca Kassidy. The aesthetic of the brand identity relfects the urban and slick look and feel of their designs as well as the cutting-edge personality of the designer.
The monogram created for the logotype was an abstract form of two opposite reflection of the brand initials. It was used as the focal point of the whole branding and consequently, carried through the other mediums of visual communication such as the business cards, and various printed promotional items like the clothing tag, clothes wrapping paper and the paper bag. This was an exciting experience for me, to work closely with the Kaca Kassidy team to create something that is close to their heart.