Gary Hayes

Exec Producer Product Development ABC TV Multiplatform

TV

Employer ABC TV
Location Sydney Australia

Gary is currently Exec Producer ABC Multi Platform TV. He is recognised as one of the foremost digital thinkers, an award-winning multi-platform producer, author, speaker and educator. The founding director of global multi-platform training initiative http://StoryLabs.us Gary has designed and lead multi-platform/transmedia courses internationally and in Australia with AFTRS and Metro Screen. He was the director of AFTRS’s LAMP program for 5 years, was Senior Development Producer across the BBC's Interactive TV & Broadband depts for 8 years and a Social TV Producer in the US during 2004/5. He also runs MUVEDesign (creating branded & story based transmedia, augmented reality and virtual worlds) and runs the influential media and marketing site http://www.personalizemedia.com. He regularly adjudicates government funded digital initiatives and has been a International Interactive Emmy judge for the past 4 years.

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Skills

  • Advertising
  • Design
  • Digital
  • Environment
  • Events
  • Film
  • Games
  • Multi-Platform
  • Publishing
  • Radio
  • Theatre
  • TV
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Portfolio

Employers

  • ABC TV
    Exec Producer Product Development TV Multiplatform
    2013 - Present

    Leading new TV Multiplatform products across dual screen, social TV and mobile plus relationships with content areas.

  • StoryLabs
    Founding Director
    2010 - Present

    A global training / development unit to help project teams develop transmedia / multiplatform properties.

  • ABC TV Australia
    Executive Producer TV Multiplatform
    2012 - 2013

    Responsible for projects and producers across all mobile, websites and new projects in the ABC TV Multiplatform department. Working with content areas to devise multiplatform services. Backfilling an existing role.

  • MUVEDesign
    Chief Creative Officer / Director
    2006 - 2010

    Multi-user virtual environment design is a creative development company building organic & highly immersive multi-user experiences across the social web, TV, the real world and 3D virtual platforms. These include alternate reality games, virtual worlds and augmented reality. They have created award winning projects for TV, Education, Telcos, Filmmakers & Artists.

  • Australian Film TV and Radio School
    Director - Laboratory Advanced Media Production
    2005 - 2010

    Ran the world renowned lab that has helped hundreds of Australians create compelling transmedia, web & digital projects.

  • The Project Factory
    Head of Virtual Worlds
    2006 - 2008

    Responsible for the build of key Australian and global presences in Second Life and other social virtual worlds.

  • Freelance GaryHayes.tv
    Interactive Producer
    2003 - 2005

    Living and working in US with NBC/CBS & AFI on enhanced social & broadband TV projects including L Word, Law and Order as well as running digital conferences.

  • BBC New Media
    Senior Development Producer
    1995 - 2003

    Pioneering creator of BBC early web, broadband TV, Social interactive TV and future technology & audience strategy.

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