The Exterior
This was a matrix of custom made LED poles, creating the largest 3D LED screen ever built, with a screen dimension of 51 x 168 x 129 pixels. An extensive period of R & D was required to work out how to build animations for this canvas, as well as how to output them for playback in both linear and interactive systems.

The Queue
The queuing area is underneath the building itself, so the ceiling is the LED grid. We needed to work out how to isolate these layers so that an animation could play separately than on the façade. This is the first contact the audience has with the interactive nature of the cube – their combined clapping triggers pulsing animations through the LED poles.

CREATIVE DIRECTOR: Richard Lindsay
TECHNICAL DIRECTOR: Hai Tran
DESIGN & PRODUCTION: Eddie Herringson, Jonny Old, Nick Greening, Matt Lock, Ryan Close, Roy Christian, Rene Christen, Alan Puah, Evan Hancock, Cynthia Miall, Will Skinner, Jamie Tufrey
3D: Pepin Portingale, Nathan Rule, Daniel Harkness, Bill Chen

CLIENT: Shanghai Corporate Pavilion
AGENCY: ESI Design